Bitmap Frogs
Mr. Community
Right now the top guy at playstation is Jim Ryan. He comes from the european side of the business where he's spent a long time there building up the new teams in eastern europe, etc.
He's aware of how popular playstation is over here and is also aware of the large amount of opportunities rising up in eastern europe.
I believe what he cares about is making the ps5 affordable. He has hands on experiences with markets that are very price sensitive.
Typically consoles would quickly drop in price to reach more people faster but last two gens got hamstrung by an unwelcome reality: hard disk drive prices are relatively stable. SSDs however are different: they get cheaper and cheaper, faster and faster. 3 years ago I bought a 512gb drive for 300+ euro. Today 1 terabyte was less than 200 euro.
I think Ryan wants to hit cheap and go even cheaper faster. This was decided quite a bit ago.
Of course, this is just a gut feeling. I am pulling this out of my ass. And I'm usually wrong about things. Take with a grain of salt.
He's aware of how popular playstation is over here and is also aware of the large amount of opportunities rising up in eastern europe.
I believe what he cares about is making the ps5 affordable. He has hands on experiences with markets that are very price sensitive.
Typically consoles would quickly drop in price to reach more people faster but last two gens got hamstrung by an unwelcome reality: hard disk drive prices are relatively stable. SSDs however are different: they get cheaper and cheaper, faster and faster. 3 years ago I bought a 512gb drive for 300+ euro. Today 1 terabyte was less than 200 euro.
I think Ryan wants to hit cheap and go even cheaper faster. This was decided quite a bit ago.
Of course, this is just a gut feeling. I am pulling this out of my ass. And I'm usually wrong about things. Take with a grain of salt.
Last edited: