Boss could also take a cut of the profit, and maybe hide a bit of this? I remember the compagny i was working was selling consoles like Wii, PS3 100-200$ over the suggest price. Consumers were not happy, but again, its a suggested price. Its not illegal if gamestop like decide to sell an item higher than the MSRP price. Just wont give them good publicity for consumers who bought for higher price and will remember not to come to this place after.
And no, im not on the side this is ok to be done, but what can we do, supplies vs demands make it happen.