"They should make...."
That's a terrible way to start a sentence. Nobody should be forcing creativity.
Sony had its day back in its infancy and it wasn't a big deal because Sega went out of business leaving all the studios to pretty much work exclusively for Sony on their own. The PS2 was a dominant force where most studios grew up on, then later got acquired, but things are different today. The common theme among gamers was that MS needed exclusives, that was the number one complaint, gamers literally said, get exclusives and then maybe I'll consider an Xbox, otherwise there's no point. Now MS is locking in exclusives after acquiring studios and now everyone is panicking. Well, gamers will now have a reason to buy an Xbox just as they wished