My Zotac 3090 ran hot... but had a tiny cooler on it which allowed me to squeeze it into a 4u rackmount case which no other 3090 could fit. No issues and It was still going strong when I sold it last week.I would never buy ZOTAC or Palit.
Palit has sub brands like KFA2, Gainwood, Galax etc. They're like the largest GPU manufacturer. Not sure what your issue is there?