BennyBlanco
aka IMurRIVAL69
Activision is making more money on PC than consoles for the first time, and the gap is widening
There's gold in these personalized computing hills, and Activision Blizzard is taking notice.
www.pcgamer.com
The PC is about to get more important for one of the biggest videogame companies in the world. According to Activision Blizzard's latest financial report(opens in new tab), the PC platform outperformed consoles by $27 million at the start of 2023, continuing a trend with the Call of Duty, World of Warcraft, Diablo, and Overwatch 2 publisher that's been consistent for nearly a year now.
Activision's latest financial report marks the third quarter in a row that PC outsold console, and there's reason to believe the trend will continue throughout 2023. Activision attributes its 74% increase in PC revenue since this time last year to the success of Call of Duty and Overwatch 2, but it also specifically highlights higher revenues for WoW: Dragonflight and Diablo Immortal (two games that aren't on console).
There's gold in these personalized computing hills, and Activision isn't the only one to have noticed. Microsoft surely likes to see its growing PC audience as it fights to unblock its $69 billion acquisition(opens in new tab). Sony recently reaffirmed its commitment to developing PC ports for its biggest PlayStation games because, apparently, they make a ton of money(opens in new tab).
Seems PC gaming was merely pretending to be dead