Maybe, maybe not. The fact is though that it's the most desirable market. It's the market that leads to mass consumer appeal. The hardcore are easy as shit to please in comparison. Just because this is difficult market to tie down doesn't mean MS shouldn't give them a good amount of attention. This is also the market that's crucial to becoming the definitive living room device. It's MS's great white buffalo.
I never said MS shouldn't give them
some attention, even when the 360 was still very much a hardcore box, MS made attempts to appeal to the more mainstream audience. I also agree that the great mass market is what every company is fighting for, the core market is the minority, I understand this. However the likelihood of your console appealing to this market is slim unless A) your console has a new "hook" and B) the price is worth this "hook". Yet again, I agree that this market is crucial for the living room dominance that MS and Sony are fighting for.
I really have no issue with anything you're saying here, but I don't think you need new hardware for this market we're talking about here. The mass market are rarely early adopters, tech heads, gamers, and loyalists are, so IMO it makes more sense to cater more towards them early on. MS can redesign and maybe even rename the 360 for a 3rd time to accomplish what you've been arguing about, and it would serve the same purpose.
You talk about looking at each gen specifically and then write off certain things you don't like or care for as coincidence. Nice.
I'm not writing off anything, I simply think it's purely a coincidence that the winner each gen hasn't been the strongest console, simple as that. Look at the past 2 generations:
-Sony was the new guy with the PS1, produced one of the fastest mass market 3D machines at launch with a competitive price. They had a marketing campaign that was directed to core gamers and didn't hesitate to roll out the hype machine. Through a combination of efficient hardware, good tools (compared to Ninty and Sega), and an army of 3rd party support, they stole the show. Early on they appealed to gamers and over the course of the generation, as prices dropped, they branched out into the more mass market demographics.
-The PS2 was riding high on the success of the PS1. Sony really knew how to hype their machine up: DVD, 60+ million polys per second, "emotion engine", etc. The biggest factor was the system had the market to itself for ~19 months before the GC launched in Sept. 2001. Developers had no choice but to fully devote themselves to the platform to stay in business, and in reality, it was a safe bet considering the success of the PS1. Sony cemented the PS2 in the minds of the market as
the game machine to get, something that wasn't so difficult given their grasp on the development community. Again it was geared mainly towards the core demographic and as prices dropped, the potential market expanded.
In both of these scenarios, Sony could have had the strongest market of it's respective generation and history would have still repeated itself as long as Sony marketed the system as they did before. IMO Sony was the marketing master with the PS1 and PS2, no one could touch their campaigns. Unfortunately that's not really the case anymore.
No, I said specifically that this is not what I'm saying. At all. Come on man. Edit: Keep in mind nowhere did I say MS should make their next console the weakest hardware of next gen.
The DC comment was more of a sly jab honestly =p, the sad reality is that it was never any real competition to Sony at the time ;_;
I also understand that you're not saying they should make the weakest console next gen, but instead be a bit more conservative so they can market it to the more mass market early on. I understand exactly what you're saying, but I still don't agree with it. =p
Yeah, we've had this conversation before and this is ultimately the root of our difference in opinion. I really do think both the hardcore and the casual can be satisfied at the same time. I believe MS is doing that right now with the 360, and I think it's possible to do so from the very start of a console's lifecycle. You say casuals are a risky bet? They also give you the biggest payoff. Also, I strongly disagree that MS doesn't have a loyal fanbase. While I don't think it's going to be the be all end all determining factor in console purchases (and have even argued to the contrary), I do believe that xboxlive has made a huge impact on gamer consciousness this gen.
Can you tell me one leading console that has catered to both the hardcore and casual market equally within the first years with neither demographic suffering in the least? Sony marketed the PS1 and PS2 towards the core gamer early on and opened up their marketing approach when the price allowed it. Nintendo went more towards the casuals early on, which lead to all but the most loyal Ninty fans asking where the games are, why do they have to use friends codes, why no HD, etc. You think it's possible, that's fine as no one can say your opinion is wrong, but history has proven otherwise.
Also looking at this last paragraph, I can't agree that the casuals give the biggest payoff. They are the buyers who will buy one maybe two games a year if you're lucky where a core gamer will buy multiple games throughout the year. Sure the casual market can be very profitable if your hardware is also profitable, but I don't see that being the case for the next xbox.
Basically for the casual bunch, MS should continue to market the 360 as a machine catered to them. It's cheap, offers the few casual games they may want, and can still be the center of the living room. At the same time, MS launches the 720 with competitive specs, sell it at a loss for the first 2-3 years, and markets it towards the hardcore and mainstream crowd. If CoD10 is on the 720, that mainstream market will follow.
Doing what Sony has done the last two generations, while throwing in some Kinect and Live goodness, is probably the best thing MS can do next gen IMO. No reason to hold your new system back to cater to the casuals when you already have a very profitable system that could do the exact same thing.
At E3 they still though they had the potential casual juggernaut in Kinect Star Wars (and the gorgeous Star Wars bundle) for the holidays, though.
Meh, I'm still not convinced that Star Wars bundle would have done much, though I'm not much of a star wars fan so maybe I'm not the best one to gauge it's potential effect.
Still this is all the more reason why a company shouldn't cram their heads up their asses like that before the results are even in.