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Sega announces extraordinary loss of 7.1 bn yen, layoffs, restructures, cancels games

Emitan

Member
Sega should use the hedgehog engine and make 2d sonic games based off of the classic sections since the modern stages are expensive to make. But that's way too smart for them

Poor Bayo2 :(
 

Combichristoffersen

Combovers don't work when there is no hair

LCfiner

Member
this is a shame. there's been so much bad news the past few years with development houses and publishers cutting back or going under.

More and more, it's becoming obvious that the industry can't support all these titles with large budgets and 60 dollar retail prices.

I'm not saying every game will be 99 cents on a phone, but there needs to be more projects for consoles that have smaller budgets so they could turn a profit if they retailed for 40 or less.

a few mega hits each year from the same few franchises (and publishers) is not a way to sustain an industry.
 
A recession is not the reason for game budgets getting larger. If anything, you should be cutting budgets. I will also say revenues have increased while.profits have decreased. So, no, it isn't the economy.

A better economy could have sustained the budgets needed to produce more HD games. You can't have one pillar of market failure without the other. They're both intrinsically connected.
 

Icarus

Member
Yeah, Atlus, that makes sense.

Game with ~$20 million budget and a niche closet publisher. :p

Closer to $30M from what I hear. That said, if they've impaired Bayo2 (as they mention impairing some projects), it would still come out.

Also, sort of interesting that with the Japan market being down, there's no restructuring happening in Japan.

Europe, I totally understand (Game going under is a big impact I'm sure).
 

UberTag

Member
Just when sega started making/publishing great games again they started to lose a lot money.

:(
There's a correlation here when you think about it.
Marketing/mindshare trumps quality.
Especially when you're not financially in good shape in the first place.

Not even the Mario & Sonic go to the Summer Games/Winter Games/White Castle can save Sega now.
(Yes, I would buy a game where Mario and Sonic go to White Castle that co-starred Neil Patrick Harris. So would a lot of people.)
 

alstein

Member
RIP Virtua Fighter 5 Final Shodown Console Ver.

too good for this world

Nah, that will come out, they've got it pretty much done already. Game was gameplay complete at FR. They just need to add the DLC costume stuff.

the future of VF is going to depend on FS DLC sales though.
 

SomeDude

Banned
Sega is all about arcade-style video games. Because of this, they've never been able to to really make a successful transition into modern day video games.
 
Sega is all about arcade-style video games. Because of this, they've never been able to to really make a successful transition into modern day video games.
Nintendo's been thriving on arcade style games this gen though (Wii Sports, NSMB, Rhythm Heaven, Mario Kart, Smash Bros, etc). It's not like the market for this sort of stuff is gone.
 
Sega currently has a war with me on their forums. They have an issue with me because I represent an agenda in favor of their best economic interests, but because my take is extreme and counter conventional gaming assumptions that rub most gamers the wrong way they have declared me a problem poster on their forums. This failure totally vindicates my view and their desperate need to alter their approach.
 
I thought things were going great as well(despite lack of marketing/constant general audience dislike of SEGA), SEGA was building a better catalog than the previous generation...but this comes as crushing blow.

In regards to the argument that people never being pleased with anything SEGA post-Dreamcast, I agree with that though they did release a lot of crap titles last gen (most likely to due to the constant shifts in restructuring) so that is hard to shake off...part me however things Eurogamer was right to say in their review of Binary Domain that SEGA has nostalgia as a curse.

Another issue I think may be a cause for this? lack of marketing...at the very least outside of Japan (and isn't Sonic). Hell, I saw almost no ads for Binary Domain (which was suppose to a big title for SEGA) and only saw a trailer posted maybe once in a long while before there was some attempt the month before launch. Even Anarchy Reigns wasn't getting much hype before the delay.

like everyone here, I'm really worried about what got canned/saved. I WANT to see Bayo 2, more localized Yakuza, Binary Domain 2, other new games with Platinum, more arcade/HD ports, new (possibly great) IPs get made and released, SEGA...don't that away from me.

(yea, I would say Shenmue 3, but I know that ain't happening ESPECIALLY right now)

Can Nagoshi help us out here come April 1st?
 

Shaheed79

dabbled in the jelly
The Elephant in the room has grown to monumental proportions. The cost of developing console games is just too high for the majority of publishers to realistically turn a profit. Ignoring this fact will only harm the industry even more.

How many publishers this generation made money vs publishers who lost money vs publishers who had to close shop or merge?
 
I also liked Sega's Output the last few years. Then again, and I know this is just another anecdote, I know only 2-3 people personally who also bought Sega games (one fellow Yakuza fan, 2 who bought Bayonetta and Sonic Generations, one for Valkyria Chronicles 1&2, one for Vanquish.. no one for Binary Domain...) in the last few years while I know many more people who play videogames but really stick to the usual fare of CoD/Mario/WoW.

But coming from that article and the word "extraordinary" I would believe there might be hope that these losses are a one-of-a-kind thing. Japan faced a huge disaster last year and that probably had an impact on general economy over there as well. Last holiday season was a dissapointment for several publishers when it comes to sales and I guess some might adjust their release strategies now. Add to that some games who really didn't make ends meet for Sega financially. It makes sense to concentrate on secure hits for a year or two now. I also believe one of the reasons why Yakuza is somehow profitable for the west might be that the producers of the series are fairly quick in releasing games, Yakuza itself being quite a big title over in Japan and the western fans being happy with japanese voice track only (srsly, a publisher who releases a game only with a japanese dub these days probably knows that only a certain group will consider buying it and this group seems to be big enough outside of Japan to make a text-only localisation profitable as long as it isn't on a handheld or something). I personally don't fear about Yakuza or Platinum Games, if anything we probably won't see the return of old franchises or new IPs for some time...
 

Rlan

Member
Digital re-releases etc are extremely cheap to create and probably don't garner much money back either -- they're pure fan peddling :)

It's their retail stuff that hits slumps, outside of anything Sonic related. Their Xbox 360 games like "Thor" and "Captain America" probably lost them money.
 

speedpop

Has problems recognising girls
They should totally do a retrospective and release a few Yakuza games on PC. I'd buy it again. We need more beat-em-ups.
 

alstein

Member
The Elephant in the room has grown to monumental proportions. The cost of developing console games is just too high for the majority of publishers to realistically turn a profit. Ignoring this fact will only harm the industry even more.

How many publishers this generation made money vs publishers who lost money vs publishers who had to close shop or merge?

Costs can be lowered. Not everything needs to be AAA.

The problem is companies overvalue their work, and think it needs to be AAA, when it shouldn't be.

This is why indies have done well, they fill the void profitably.
 

i-Lo

Member
HD has not been good to gaming.

It comes to both cost and asset management and workflow procedures. They could learn a thing or two from the western studio in this regard.

Tech will move forward and it is the survival of the fittest or rather the ones who are adaptable.
 
I weep if there is no Bayonetta 2...

I guess we can stop dreaming about Shenmue 3. I now wonder if they will even bother releasing Shenmue 1 & 2 as digital releases.
 

kuroshiki

Member
Wait. what game sega released for console in 2011 besides some awkward games for console?

How can they lose money when they release almost like nothing?
 
Do we know if their ports to XBLA were at all profitable? They can't be that pricey but the returns can't be all that either.

I'd hate for JSR to be the last one.

Also giant sadface re: Bayo 2, but I sort of assumed it was shit canned earlier than this. =\
 

TheNatural

My Member!
Maybe to help get a gauge on how big of a loss this is, the exchange rate is £54m / $86m.

That's just insane for a company that only makes software. Japanese companies have really fell off the cliff this generation, sans Nintendo.
 
sad news. Man, they have so much back catalog of arcade games with no home ports that people want. They are already developed, just get them ported. I would buy all of it!
 
Wait. what game sega released for console in 2011 besides some awkward games for console?

How can they lose money when they release almost like nothing?
Sonic Generations, Yakuza 4, Virtua Tennis 4, Rise of Nightmares, Mario & Sonic London 2012 and that's just the stuff SOJ actually made and not counting digital or handhelds.
 

KageMaru

Member
Wow and here I though Sega was one of the few Japanese publishers actually making a profit. =/

RIP Bayonetta 2 :(

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