There are core gamers that like Nintendo games lol
They might be hinting that single parents could be using it as a bonding tool lol. I don't really see that happening too often but its certainly possible I guess.
They should just go all out then, since apparently subtlety is being thrown out the window.
Mom: "Since Jimmy's dad left, it's been hard for us to bond."
Jimmy: "Mom and I didn't really have anything to do with each other."
Mom: "This brand new Wii U. It's really brought us together again."
Jimmy: "I really like this Wii U. Mom and I spend time a lot of time on it. This is so much better than my old Wii."
Mom: "It's great to see Jimmy finally smiling again. Thank you, Nintendo. What an upgrade."
Nintendo: "Actual Wii U owners. Family compensated for participation."
lol.