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Sony: Devs typically making more money on PS Vita than mobile

According to a report released today by the IDC:

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web01

Member
Its a handheld mostly owned by the hardcore gamer so its no surprise the attach ratio is so high. I know I have added to that for sure.
 

RMI

Banned
$40 vs. $0.99
I think he's talking about PSN games and minis.

I believe it. Vita fans are pretty ravenous, even if there aren't many of them yet. This price drop should start changing that. Same price as the 3ds XL now, and even though the library isn't as strong, it's hard to argue that the hardware isn't a way better value.
 

DiscoJer

Member
I think the mid range games, something like Dragon Fantasy are likely selling better on Vita than mobile.

For instance, that has 110 ratings on the Play store, 234 on iOS and 360 on the Vita store (In just NA). (While I don't think the ratings are necessarily a good indicator of sales, that really isn't a lot of ratings on iOS or Android compared to popular games)

Of course, it's also $9.99 on the Vita and $7.99 for mobile.

OTOH, what mobile offers, to the company that gets lucky, is large piles of money.

I'm not talking about games that are deliberately designed to bring in mega-cash, like Puzzle and Dragons or Candy Crush or Clash of Clans. But something like say, Fruit Ninja.
 

Shengar

Member
I think he's talking about PSN games and minis.

I believe it. Vita fans are pretty ravenous, even if there aren't many of them yet. This price drop should start changing that. Same price as the 3ds XL now, and even though the library isn't as strong, it's hard to argue that the hardware isn't a way better value.

Playing PC indies like Hot Line Miami, (now) Guaccamelee on the go is godsend. I always thought that this kind is much more suited for handheld rather than PC.
 

Bgamer90

Banned
I think he's talking about PSN games and minis.

Yeah, I think you're right. Even then it's what, $10 vs. $0.99?

Still a big difference -- especially when you put into equation the difference between the two when it comes to "the fight for attention".
 

redcrayon

Member
Indeed. I was just looking for some figures but I'm not sure I trust any of the pages I've found. I don't think any of the gen 7 consoles have broken 9 though, even with their much longer lifespan. I'm pretty sure the DS was sitting at around 6 - 6.5.

I wish I could give you concrete figures, but I can't find any. 10 is very high though, I know that much!
Yeah, I remember most of the gen 7 ones hanging around 8. 10 is very good!
 

Clear

CliffyB's Cock Holster
The sheer volume of titles on smartphones is a huge problem for anyone looking to explore that market, as are the regular seasonal discounts that make it very difficult to judge a good timeframe to launch in.

It is a lottery because no matter how good your product is, if the mass-market isn't aware of its existence you'll never get the volume sales to cover the minimal revenue per-unit you are likely to be forced into adopting due to competition/expectation.
 

QP3

Member
And now divide the handheld part by few hundreds of games released each year versus few hundreds of thousands each year on ios/android.

Ding ding ding. Glad to see some gaffers still understand math and averages.



That said actual number would be very interesting to look at, for both ends of the spectrum. Also, say you develop on ios, doesn't apple take like 30%? Does Sony do the same?
 

Sylver

Banned
ktx39kS.gif

This PR thing is getting atrocious, it needs to stop.
People defending microtransactions, people who previously shitted on some AAA game from other company because it did not show one or another effect then glorying some or another shitty game, pretending get Vita owners excited or sell Vita consoles with Football Manager... now this when all handheld developers would love to have Candy Crush Saga or Puzzle & Dragons revenues.
Oh please, stop.
 

Blackthorn

"hello?" "this is vagina"
Remember when developers goldrushed Facebook gaming? That turned out great.

iOS/Android may have ludicrous potential install bases, but on a handheld (or any console) every owner is guaranteed to play games as it's the purpose of the device. It's a smaller pool, but one that you're far more visible to.

Vita's problem is its competition in the 3DS, which is more attractive to much of the "gamer" demographic. Phones, for now, are an entirely different sector.
 

redcrayon

Member
This PR thing is getting atrocious, it needs to stop.
People defending microtransactions, people who previously shitted on some AAA game from other company because it did not show one or another effect then glorying some or another shitty game, pretending get Vita owners excited or sell Vita consoles with Football Manager... now this when all handheld developers would love to have Candy Crush Saga or Puzzle & Dragons revenues.
Oh please, stop.
Everyone can cherry pick examples. I'm sure all the small devs currently buried in the iOS store would love to sell 2m of their game at £30 a go like Animal Crossing too rather than waiting for lightning to strike. Perhaps the truth lies somewhere in the middle- different approaches work better for different devs and different games, doing the research is vital.

Once a dev on iOS gets big, it's great to be there- the press and the customers start following you and suddenly everyone is doing your marketing for you. However, for a small start-up, you are far more visable on dedicated handhelds where a hungry audience used to actually paying for games is scouring a store a thousand times smaller for new material, and they don't have to enter a specific search term to have a chance of stumbling across your game. Take Gunman Clive or Steamworld Dig on the 3DS eshop for example. They had front page marketing on the eshop for over a week, are easily visable now, had plenty of press coverage and reviews, dedicated threads on Gaf etc, how much of that would they have had if they were only mobile games?

FTP stuff works better on mobile where you can fish for whales amongst the huge user base. If you want to make a classic-style game (and many developers are of an age where thy want to make the same games they grew up on), you'll get a warmer reception on the handhelds that also target that market.
 
I believe this. While there won't be any devs on Vita experiencing the kind of success of Rovio or Zeptolab, it's a less crowded marketplace and you're advertising your game to a smaller audience much more likely to spend money. The wider choice on iOS and Google Play probably counts against it for a lot of smaller devs, as well as the race to the bottom in terms of cost. Probably 99% of things downloaded on smartphones and tablets are free or a dollar.
 
It's obvious why Ahmad would want to say that, but I simply don't believe it.
Is it so hard to believe? It's a dedicate games machine with a mostly hardcore audience that buys many games. The competition in the Smartphone/Tablet space is insane and it's way harder to stand-out in the crowd. While with the Vita your game has the chance to be "the new game of the week".
It's not something far-fetched.
 

Sintoid

Member
The only game I wanted to buy on a mobile device is Ghosts'n Goblins Golden Knight - A brand new GnG, I can't resist to play it I thought... Cheap graphics, ugly controls and gameplay made simplier just because of ugly controls... I asked myself why I have to be happy having bought such a piece of crap with just a couple of bucks when I can be completely satisfied with 12€ and Guacamelee?

If Vita manage to create a vast 10 bucks/good value games there could be a future for this handheld...
 
"If you release a game on Vita and iOS, you as a developer will make more money on Vita on average."

The average is just a safe way to allow people to not bring up random lightning strike games like Puzzle and Dragons to prove a point.

I understand that, but the quote says "More developers make more money on average on Vita than they do on mobile."

The issue is the "more developers" part, with that phrasing the claim is quite hard to understand and is almost certainly untrue.

And we should be careful comparing these unconfirmed attach rates, as far as I'm aware the Vita is one of if not the first system that started including digital titles in that statistic.
 

bobbytkc

ADD New Gen Gamer
To all the guys doubting this, just look at the new games releases on android vs vita. On vita, you get at update on tuesday, and there are at most 5 releases a week. Release a vita game on the platform, your game will be on the front page the entire week, possibly even more, and very near the top of the list of games where your visibility is highest.

On android, you can expect dozens, if not hundreds of games per week, updated on a more frequent basis. Release a game now, and by the next update, you're gone, nobody will see your game again.
 

joshcryer

it's ok, you're all right now
The Android market is like the Atari shock for developers. Lots of shitty shitty apps. Lots of saturation. You can't get anywhere with it. And as another poster here said you get more exposure on the Vita store.
 

Haunted

Member
It's obviously true if you stop and think about it for a second.

The math is explained in many posts in this thread. Thousands of mobile devs who make pretty much nothing, throwing more and more shit on the store to hopefully strike gold with one.

If you'd compare the top 5% of developers it'd be another question, the mobile lottery winners would skew this statistic in their favour hard. But with the thousands of unsuccessful deadweights weighing their average down, it's easy to see how this particular comparison would favour the Vita.
 

Raonak

Banned
makes sense honestly, mobile markets are completely flooded to the point that it's a lottery interms of how successful your game will be. You will get no exposure unless you're winning to market a lot. due to the vast amount of games constantly coming in.

Very few games mobile games become the next big thing, it's like winning the lottery. but if you do, then you reach a level of success that no other platform can ever hope to achieve.
 

Skeff

Member
Obvious news is obvious.

More $ per developer as there's a lot more developers on mobile, a Vita game will never make candy crush numbers but for every candy crush, there are another 30,000 failures or so.

Vita is a 'safer' choice for smaller devs than mobile.
 
Obvious news is obvious.

More $ per developer as there's a lot more developers on mobile, a Vita game will never make candy crush numbers but for every candy crush, there are another 30,000 failures or so.

Vita is a 'safer' choice for smaller devs than mobile.

dont know... seems like most vita indie stuff (not including psm garbage) seem to first appear on mobile or pc.


can't think of many games that are vita first.
 

erpg

GAF parliamentarian
When you're working with statistical averages you sometimes cut out the top 2.5 and bottom 2.5 (or more) percent. Games like Candy Crush aren't going to be included in what he's saying here.
 

lord pie

Member
I think the point is that the vita business model (for a developer) is much lower risk.
You don't have the (incredibly tiny) chance of a runaway success - but your chances of at least breaking even are dramatically higher.

Rant; It's a fools game to use two or three examples to demonstrate the success of a platform - when that platform has over 1 million competing products. It's dishonest.

an interesting aside:
http://venturebeat.com/2013/03/14/whales-and-why-social-gamers-are-just-gamers/

But anyway. I'm happy developers find success on vita, or mobile. I just think people need to be more realistic about the incredible level of risk associated with mobile development.
 

heringer

Member
There's like a hundred of really shitty, obscure mobile games being released every week. Of course you will average more sales when your platform only have a handful of indie games and they are mostly high profile (for indie standards).

You could argue that means lottery, however, the mobile consumer is getting more and more well informed about quality releases, as some high profile indie games sales show (Bastion, Limbo, Minecraft, etc).
 

RMI

Banned
Yeah, I think you're right. Even then it's what, $10 vs. $0.99?

Still a big difference -- especially when you put into equation the difference between the two when it comes to "the fight for attention".

Yeah it's a big difference. I don't think there's much of a comparison to be made in the end. The types of games coming to PSN are very different than what's coming to phones. I mean, do you really want to play Guacameele on a phone?

The take away from this whole thing is that even though the Vita is a smaller pie, your chance of getting a decent slice is probably better than it is on iOS or android. That makes sense to me any way you cut it.
 

Cornbread78

Member
I've spent waaayy too much money this past year on PSN for my VITA and haven't downloaded a single paid game on mobile or iOS, or paid for 1 microtransaction at all.
 
Makes sense. Sales being more consistent on a handheld than mobile. Not every game is Angry Birds. The lottery comment strikes true.

Plus he's right in that if you buy a Vita, you want to buy games for it. I literally can't count the games I've bought already. Suffice it to say a 32GB card is not nearly enough. Oh and I've bought only 1 retail game.
 
Plus he's right in that if you buy a Vita, you want to buy games for it. I literally can't count the games I've bought already. Suffice it to say a 32GB card is not nearly enough. Oh and I've bought only 1 retail game.

I'd say it's not only Vita phenomenon.

Situation was very similar with PSN minis going by laughting jackal comments
And situation with 3DS is probably similar too.
 

DigitalOp

Banned
Im buying games for Vita almost every damn week so Im living proof of this statement...

Its only system where Ive adopted software on such a constant occurring basis.
 
I really hope the Vita starts selling again because it seems like such a cool device. The price drop should help a little, not sure if it will have any sustain though. I'd get one if it was $199 including an 8gb mem card. Maybe there will be a deal for Black Friday like that.
 

jrDev

Member
Heads will role when the time comes and I release the same app for iOS and Vita and the Vita one flounders...
;-P
 
Obviously, yes. For every hit on iOS or android there are thousands of games that make little to nothing. With hundreds of thousands of apps per year, most are very obscure.

Overall, the market makes money, but individuals may not, by average.

By comparison, Vita games present less competition, and vita owners will buy anything good to levels enough to make a profit. Scope your game right, and budget for a few tens of thousands of sales, and you can make nice money.
 
There are hundreds of new games releasing daily for iOS and Andoid, and 99% of them will fail utterly. While on Vita, everything that is relased is made with high quality, game catalogue is not insanely large and people want to try new games.

Pretty much. I was actually excited by the E3 and Gamescom indie showing for the platform. Vita is more indie machine than Ouya.
 

boingball

Member
On the low end most likely true, but on the top end not so much.

I think it is a good business strategy for some new devs to go to Vita, get buzz on the Vita (which is much easier than on mobile) and then switch to mobile. That way your press coverage in the mobile space will be much better.

But I am not sure whether the Vita business is good enough for a developer to sustain themselves.
 
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