I hear this argument so often that it's somewhat ridiculous.
There is never a "wrong" time to ask for consideration on important issues in games and a lack of variety for female representation is a question that needs to be asked far more of game developers and directors today. The representation of characterization of females in games is extraordinarily marginalizing and objectifying. Stating that your game is apolitical is not an excuse for lazy (or in most cases, sexist) design.
You aren't hearing anything at all.
That's probably why you think you hear that argument so much. Noone wants to sweep it under the rug or never talk about it. We do however want it to be approached with the intent of actually starting a worthwhile dialog that may end in improvement or something equally valuable. And NOT to be approached in some hilariously offbeat bullshit click bait way where the interviewer never really sought a dialog as much as he sought to make a scene.
That's horseshit, and all it does it make people clam up, and end the interview. Approach the issue with some class, tact, and leave the snark at home.... In short, act like an adult, and maybe we might get a chance at a valuable exchange.
But to you, anyone asking for something so reasonable wants to 'sweep it under the rug and never talk about it'. Folks like you do more harm than good patting these guys on the back for taking what is an IMPORTANT issue, and turning it into click baiting sideshows. This was a pretty big missed chance at maybe getting some back and forth about this issue with one of the largest companies in gaming. I consider that an awful waste; absolutely nothing was gained here except the author feeling superior for 15 minutes or so.