They'll probably have a good laugh at Machinima, since they only had to make a documentary (wink wink) for Microsoft to give them that cool $750,000.
I'm sure people have mentioned this, but isn't this only one step away from MS paying people to promote the xbox one on internet forums etc?
Seriously?
They are already doing it and I vaguely remember a story about Sony hiring bloggers to do something like it too...Not sure about Nintendo, maybe they haven't realised the potential of social media yet.
Yeh for the PSP they had youtube plants. Also the whole graffiti thing.Seriously?
They are already doing it and I vaguely remember a story about Sony hiring bloggers to do something like it too...Not sure about Nintendo, maybe they haven't realised the potential of social media yet.
Still not sure why the anger towards Microsoft. Is the obligation on the the person who takes advantage of this offer to tell his viewers he's getting paid to incorporate MS in a clip? And if I'm not mistaken we still don't know all the guidelines, right?
Promotion is over.
But people can get angry but MS is buying good words, aka, advertisement from Youtubers. They are creative people who blog and make video on their own with nothing but their own personal agenda. Their followers and audience watch their videos for this reason : they like the youtuber and his idea/opinion because it's supposed to be honest and not under corporate pressure because they are free from any sort of promotion contract or advertising (where as most video game journalists and websites are not)
Microsoft is putting money on the table to get them spread the good words to their audience. In one way, it can be extremly effective and it's actually clever because this audience isn't expecting subtle advertising from their favorite youtuber so the message will be recieve better. The problem is that it's unethical, it's a corruption of the youtuber's free agenda and it's dishonest to the audience who gets targeted through the channel, especially if the youtuber isn't straight up mentioning that this video or clip is sponsored by Microsoft
They are already doing it and I vaguely remember a story about Sony hiring bloggers to do something like it too...Not sure about Nintendo, maybe they haven't realised the potential of social media yet.
Some comments made by Bish earlier in the year:
I'm sure people have mentioned this, but isn't this only one step away from MS paying people to promote the xbox one on internet forums etc?
Might aswell resort to desperate measures as the console itself wont win the race at that price.
I would be worried about how this effects the integrity of some big news sites like IGN, would they go down that route to positively promote X1 for extra cash, since they ofc have a youtube channel.
If I personally see someone bullshitting about it it will denote their credibility in my eyes and they will be removed from my subscriptions. I dislike buying to win.
Im not sure this is lawful in the UK. I guess it depends on what the wording is. If they lie, mislead or exagerate it will be a big factor. You can promote, but you have to follow guidelines based on the ASA's role to:
"regulate the content of advertisements, sales promotions and direct marketing in the UK"[2] by investigating "complaints made about ads, sales promotions or direct marketing",[2] and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation"[3] and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise"
Source; http://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)
Promotion is over.
But people can get angry but MS is buying good words, aka, advertisement from Youtubers. They are creative people who blog and make video on their own with nothing but their own personal agenda. Their followers and audience watch their videos for this reason : they like the youtuber and his idea/opinion because it's supposed to be honest and not under corporate pressure because they are free from any sort of promotion contract or advertising (where as most video game journalists and websites are not)
Microsoft is putting money on the table to get them spread the good words to their audience. In one way, it can be extremly effective and it's actually clever because this audience isn't expecting subtle advertising from their favorite youtuber so the message will be recieve better. The problem is that it's unethical, it's a corruption of the youtuber's free agenda and it's dishonest to the audience who gets targeted through the channel, especially if the youtuber isn't straight up mentioning that this video or clip is sponsored by Microsoft
"Integrity"
Seriously, why are people offended so much about this? This has probably been going on for way longer.
And if game developers do viral marketing like this, why shouldnt console makers?
Are you saying you wouldn't be concerned if it was publicly acceptable for some of the biggest gaming sites to base their opinion on how much cash they receive rather than giving an impartial opinion?
And when its public, at least we know why they are giving out crazy scores. I would rather have them put all their cards on the table
UK Machinima Community ManagerIt's probably a hoax. Kinda along the lines of sending a chain email to 25 people or your going to die.
I find it funny how many people say this is unethical.
I mean, we have seen way worse shit, and under the table, since a long time ago...
I approve of this ms tactic. in my eyes, it is way "cleaner" than ..other options that could be on the same table.. either ms's table, or other people's tables...
I find it funny how many people say this is unethical.
I mean, we have seen way worse shit, and under the table, since a long time ago...
I approve of this ms tactic. in my eyes, it is way "cleaner" than ..other options that could be on the same table.. either ms's table, or other people's tables...
As long as Youtuber's disclose, to their viewers, that they're being paid my MSoft to promote the One then don't see an issue with it. I could see it being a bit shady if this didn't happen.
It being considerably weaker doesn't help either. Plus they've given up in all regions except the USA where they are desperate to hold onto some relevancy this gen as they will soon be drowned by continual losing sales as times goes on.
I find it funny how many people say this is unethical.
I mean, we have seen way worse shit, and under the table, since a long time ago...
I approve of this ms tactic. in my eyes, it is way "cleaner" than ..other options that could be on the same table.. either ms's table, or other people's tables...
Is this normal rates for promotion? I have no expierence in that but i think this is like 10 times higher then usual not?
In case you didn't notice, this is under the table...
do I have to promote it positively? I'd love to see the fall out of that if it's not in the fine print.
Makes me wonder if M$'s marketing play a role in how well the Xbone was received by journalists at launch.....
It's promotion and it's deceiving when the party does not disclose that they have accepted gifts/monetary benefits for an alteration of their content.
It may happen all the time, but I look at it as everything that is wrong with the ethics of Marketers. It's about tricking consumers, not about informing them about your product in an honest way.
It's only going to get worse too. Corporations are going to destroy any semblance of fair and balanced consumer guides. I guess it's worth it to ruin an outlet or person's credibility as a reporter as long as it means survival among the rest of the cheaters and unscrupulous characters. It reminds me of a baseball player's rationalization of their use of performance enhancing drugs.
It's just sad.