I think everyone on the internet can agree that Media Molecule's LittleBigPlanet has been the subject of much praise from the hardest of hardcore gamers to the critical gaming press. This is a game that I think everyone can agree will deliver on providing a new and interesting game play experience. The game has so much potential and I think all of us on the G.A.P want to see this title do very well.
However, when I think about how this game will sell, I get a little depressed. Not because I fear that LittleBigPlanet will not deliver, but because I fear that people will not know about it, or know what it is about. I am of course talking about the marketing for this game. I fear Sony will not give this game the huge marketing push it is begging for. Recently Sony has been stand-offish with their marketing. I think that it is absolutely crucial that a title that has the potential appeal of LittleBigPlanet is marketed out the wazoo.
I think Sony needs to pay special attention to LBP and make sure that it gets a Spider-man 3 level of marketing and hype. I am not talking about just basic TV and magazine ads for it, I am talking about expressing what the game is about to everyone in a short and clever advertisement that gets gamers interested, and not just gamers, but as many people as possible. Look at how Halo sells. Halo sells because it has a crazy amount of marketing behind it, and we are talking about an M rated shooter, and it still does those numbers because of its hype generated from its marketing. Halo is no better in quality than Metal Gear or Final Fantasy, but it always sells better because it has a ridiculous amount of marketing behind it. Everyone in the world knew Halo was a big video game, and it was coming September 25.
Now imagine that there is a game with international appeal, and a parent-approved rating that anybody can pickup and play. Now imagine that this game has the marketing that Halo had. LittleBigPlanet could be that game, all Sony has to do is pony up the marketing budget to make LBP a phenomenon. Everyone knows that a game really doesn't sell because of quality, you need to have the marketing behind that quality to truly make a game into something huge.
I feel that Sony should go all out on marketing LBP. I am talking about Halo levels of hype on this title. A fast food deal with Burger King or Wendy's that have cute little Sackboy toys that arrive with the launch of the game. I want to see Sackboy on Coca-Cola cans and on Slurpees. I want to see giant Sackboy cutouts at Gamestops, Wal-marts, Targets, etc. I want to see TV advertisements constantly. I want to see LBP on every PS3 kiosk at every major retailer. I want to see LBP ads in every tech magazine. I want to see LBP sponsor a popular TV show one night. I want to see LBP cameo on a popular TV show. I want to see LBP ads before every Sony pictures film in movie theatres. I want to see Sackboy toys in General Mills or Keloggs cereal boxes. I want to see this done in North America, Europe, and Japan.
LittleBigPlanet looks like it will be an excellent title, but none of that will matter if people don't know about it. Sony Computer Entertainment needs to give LBP the biggest marketing budget they have ever given to a game. I am sure every company would love a "Halo". Well LBP could be Sony's "Halo", they just need to put their marketing behind a quality title and then everyone will be interested. It is all about the hype and marketing to achieve outstanding sales, it also takes quality. LBP already has one of the two, it is up to Sony if LBP will get the marketing it deserves.
So what does the G.A.P. think? Should Sony treat LBP special and potentially reap the huge rewards for it? Or should Sony treat LittleBigPlanet like any other PS3 game and play it safe? Remember that Sony has something very special on their hands with LBP, I think all of us would love to see Sony handle LBP's marketing properly. Speak out people of the G.A.P. I would love to hear all of your thought on this, and I am sure Sony would love to hear them as well.