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Oersted · Sep 8, 2017

The music giant-turned-designer and makeup artist partnered with one of the largest beauty developers in the world (Kendo Brands, owned by LMHV) for Fenty Beauty (which bears her surname) and gave them one very important mandate: The line must be inclusive for all skin tones. Including the traditionally hard-to-match and often left out hues from major makeup launches.

The result is impressive: 40 shades of foundation, and highlighting and contouring match stix that come in so many customizable variations that it takes a little help from the more-than-friendly professionals who have been working with the line.

More here

http://amp.usatoday.com/story/645153001/

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iavi · Sep 8, 2017

Diversify that money. Props

Sunster · Sep 8, 2017

if I wore makeup i'd buy just to support Rihanna

neshcom · Sep 8, 2017

So, their 1.2oz foundation is $34. Is that relatively reasonable? Diversity is great, but if they're unaffordable, it'll still be out of a lot of people.

SilentSoldier · Sep 8, 2017

This is great and all, but I need her to launch her follow up to Anti.

RandomSeed · Sep 8, 2017

I kinda find her mildly attractive. She seems to have some desirable physical and character based qualities. Maybe it's just me?

Goddess

WhateverItTakes · Sep 8, 2017

SilentSoldier said:
This is great and all, but I need her to launch her follow up to Anti.

Buy the makeup or it's not happening.

Nah, Rihanna isn't a game publisher...

Matt_ · Sep 8, 2017

toot the make up line
boot that outfit
rih no

ItIsOkBro · Sep 8, 2017

that mental association to fendi to boost your brand

The Faceless Master · Sep 8, 2017

neshcom said:
So, their 1.2oz foundation is $34. Is that relatively reasonable? Diversity is great, but if they're unaffordable, it'll still be out of a lot of people.

it's a bit on the high side.

Gattsu25 · Sep 8, 2017

illusionspark · Sep 8, 2017

neshcom said:
So, their 1.2oz foundation is $34. Is that relatively reasonable? Diversity is great, but if they're unaffordable, it'll still be out of a lot of people.

It's cheaper than a lot of liquid foundations that Sephora carries.

ethelcurtis · Mar 15, 2018

Oersted said:
very informative thanks for sharing

More here

http://amp.usatoday.com/story/645153001/

Lock if old

kunonabi · Mar 15, 2018

Hopefully this takes off and she spends less time "acting"

mckmas8808 · Mar 19, 2018

Sounds like a great idea.

LordPezix · Mar 20, 2018

She really did a great thing for women of color that were under represented in the cosmetics industry. Proud of her pioneering this. I've dated a few black women and they were all estatic when this line was released. Now they can be especially on fleek.

Phoenix RISING · Mar 20, 2018

I have nothing of value to contribute besides I like thiq Rhi Rhi.

skrinkle · Mar 20, 2018

ItIsOkBro said:
that mental association to fendi to boost your brand

Uh, that’s her last name.

way more · Mar 20, 2018

You guys ever think of wearing foundation?

Like, it could be cool to have such clear skin and feel that confident.

LegendOfKage · Mar 20, 2018

Good for her. This seems like a really cool thing to do.

Horatius · Mar 20, 2018

Possibly a pretty savvy business move, hopefully it's actually financially viable to keep producing such a huge range.

mckmas8808 · Mar 20, 2018

way more said:
You guys ever think of wearing foundation?

Like, it could be cool to have such clear skin and feel that confident.

Not when I see how much you have to wash your face at night. I fall asleep too much on the couch to be worrying about that.

womfalcs3 · Mar 21, 2018

Cool fact: Rihanna is an Arabic word for scented basil.

OH-MyCar · Mar 21, 2018

I can't vouch for its quality because I've not wore makeup since being a big Cure fan in high school, but everything she's done with this seems pretty cool and respectable. "Inclusivity" isn't just a dumb, virtuous platitude in the cosmetics industry (my partner is Puerto Rican and has a hell of a time finding good make-up in large retail stores), and the overall vibe with aesthetics & marketing seem to be on-point. It may be made of lead and asbestos for all I know, but it looks good so far.

Or maybe I'd defend Rihanna like Dave Chappelle with Thriller because Needed Me is one of the best mainstream radio tracks of the past decade.

Mohonky · Mar 22, 2018

Doesnt every famous female have their own line of cosmetics / scents / lingerie at this point?

plushyp · Mar 22, 2018

When will she launch her own Umbrella line? I ask so that I can stand under my umbrella, ella, ella, eh, eh, eh...

Relativ9 · Mar 22, 2018

Speaking from a point of ignorance here, which hue is it that's so hard to match? Seems to me that most girls who use a lot of foundation just end up looking some tint of orange anyway?

mckmas8808 · Mar 22, 2018

Relativ9 said:
Speaking from a point of ignorance here, which hue is it that's so hard to match? Seems to me that most girls who use a lot of foundation just end up looking some tint of orange anyway?

All hues of black and brown people to be honest. We come in so many shades and most companies don't make enough options for our women.

Grinchy · Mar 22, 2018

If this takes off, it'll be like Jessica Alba where everyone pretends she's some brilliant business mind of the century just based on attaching her name and getting lucky.

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