Studios, however, are balking — at least for now — at letting networks pile up all episodes of a season on streaming and VOD, or “stacking,” as it's called in the industry. Studio execs say Netflix has made it clear that it will pay significantly less for streaming rights to stacked shows. This, even though the networks say they only want to stack current seasons of a show for a window that wouldn't even overlap with when Netflix takes it over. (FX, for instance, is looking to run a season online and on VOD until 30 days after the finale.) These executives say Netflix brass have said they believe that any expanded online exposure of a season makes it less special when it finally goes live with them. Last month, the streaming giant's chief content officer Ted Sarandos all but confirmed this to The Wall Street Journal, saying, "The less exploited shows are through on-demand services, the more valuable they are to us." The amount Netflix penalizes producers for stacked shows varies widely: In some cases, it might go as high as only paying half as much as it otherwise would for a show that's been stacked, but one person familiar with Netflix deals says that the penalty is frequently about 20 percent per episode. That means if a thirteen-episode unstacked drama fetches $500,000 per episode from Netflix, a studio could lose out on $1.3 million for the season in Netflix revenue if the network is given full-season streaming and VOD rights. A studio exec who has previously worked on the network side was incredulous at the FX/TNT demands: "Why would we do a show with them when we're limiting our upside?" he says.