They enjoy watching Joe rant about VIDEO GAMES. That's the point. Without the games, Joe has to find something else to feature. If you truly believe that Joe would have just as many subscribers if he were to make videos about tree frogs or apple sauce, I don't know what else to say.
The bottom line is that Joe is using someone else's IP for his own profit.
Yes, his personality playing videogames sells. Sells a lot even. You don't get such a huge subscriber base for nothing.
Thing is though, there's only
one company archaic enough to restrict him showing gameplay footage with commentary. That's what this thread is about.
And guess what, it's not really Joe's problem, he'll just play something else and the world will keep spinning.
All the other big gaming companies don't think it's an issue that he's promoting and reviewing their IP's to his fanbase. In fact, I think they realize how powerful of a marketing tool it really is.
I'm arguing that without using someone else's IP to bolster his business, Joe would be looking for a new line of work.
Agreed. But that's not going to happen.
Other developers, manufacturers and publishers are going to keep enjoying the free marketing and coverage. Nintendo will probably follow suit in a few years, behind the curve.