Todays iPad introduction has to be about the most depressing Apple product launch Ive ever watched. As has been
noted, Jobs Reality Distortion Field only works when he believes in what hes selling and he didnt seem to really believe in this. The audience must have further added to the disappointment, expecting a revolutionary product and only getting an oversized iPhone (iPod touch, actually).
Thats not to say the iPad wont sell, or that I dont want one. The scariest thing is that I think it probably will. Its clear that Apple plans for the iPhone OS to be the future of its product line. And thats scary because the iPhone OS is designed for Apples total control.
A lot of people have argued that requiring Apple to approve every application for the iPhone OS is some kind of mistake, something theyll remedy as soon as they realize how bad things have gotten. But recent events Phil Schillers personal interventions, comments on their call to analysts, etc. have made it clear its not a mistake at all. Its their plan.
The iPad is their attempt to extend this total control to whats traditionally been thought of as the computer space. This is just the first step, but its not hard to imagine Apple doing their best to phase out the Macintosh in the next decade, just as they phased out OS 9. In their ideal world, all computing will be done on the iPhone OS.
And the iPhone OS will only run software that they specifically approve. No Flash or other alternate runtimes, no one-off apps or open source customizations. Just total control by Apple. Its a frightening future.
I dont know why theyre doing it. Its hard to see how it makes them more money. (Curating all those apps must be expensive, not to mention the lost sales from the unapproved ones.) I can only presume its a result of Jobs megalomaniacal need for control not only does the hardware have to be flawless, the software must be too. And the only way to ensure that is to have Apple approve every inch of it.
I love Apple products. Im a huge Apple fan. Id buy an iPad right now if I could. But, for the first time, Ive got a real sinking feeling in my stomach.