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AVATAR - Sci-fi epic by James Cameron @ COMIC-CON

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It's hard to believe ANYONE could have fucked this up this much. They'll pretty much have to go on a mega-ier marketing blitz to make up for it.
 
gdt5016 said:
It's hard to believe ANYONE could have fucked this up this much. They'll pretty much have to go on a mega-ier marketing blitz to make up for it.
It's been a loooong time since Fox has done a blockbuster right, that was the most confusing thing Cameron did. By going to them. Fox is a complete mess when it comes to blockbusters the past 5+ years or so.
 
Cheebs said:
Is it Cameron? Fox is terrible at marketing movies it could be their fault.

Well, Fox sucks donkey nads, but I would imagine Cameron has quite a bit of say in terms of how they market the movie and what they're allowed to show, where and when.
 
duckroll said:
I like where this is going, tell me more about your plans for the sacrifices. :D

Linda_Hamilton_-_Nuke_Scene.jpg
 
duckroll said:
Well, Fox sucks donkey nads, but I would imagine Cameron has quite a bit of say in terms of how they market the movie and what they're allowed to show, where and when.
Then Cameron is off in this too. He can't sell a movie to the masses based on his name, they don't know who he is. Titanic itself sold it as well as the actors. Not Cameron's name. Plus it's sci-fi. Sci-Fi isn't something the masses will run too. Unless it is from a franchise they already are familiar with. Plus no big name stars. It really needs massive marketing to sell it.

Even if we magically get a trailer this week it doesn't excuse the fact we should have gotten one MONTHS ago. Attached to one of the big May blockbusters. We've got trailers for 2010 movies already!
 
duckroll said:
Well, Fox sucks donkey nads, but I would imagine Cameron has quite a bit of say in terms of how they market the movie and what they're allowed to show, where and when.
I'd say he probably has more say than Fox does.
 
I love Cameron but the dude has a gigantic ego maybe he doesn't think he needs to sell people on it as much as most of the fall movies have already done.
 
Cheebs said:
Then Cameron is off in this too. He can't sell a movie to the masses based on his name, they don't know who he is. Titanic itself sold it as well as the actors. Not Cameron's name. Plus it's sci-fi. Sci-Fi isn't something the masses will run too. Unless it is from a franchise they already are familiar with. Plus no big name stars. It really needs massive marketing to sell it.

Even if we magically get a trailer this week it doesn't excuse the fact we should have gotten one MONTHS ago. Attached to one of the big May blockbusters. We've got trailers for 2010 movies already!

That's pretty much exactly what I'm trying to say. What the fuck is WRONG with the marketing here. All we've been seeing and hearing are overhyped garbage about how this is the messiah of 3D, and it's technologically AMAZING, and all that junk. It's hard to get excited when all we see are little teases of generic looking jungles and blue-skinned faces. :(
 
Cheebs said:
Then Cameron is off in this too. He can't sell a movie to the masses based on his name, they don't know who he is. Titanic itself sold it as well as the actors. Not Cameron's name. Plus it's sci-fi. Sci-Fi isn't something the masses will run too. Unless it is from a franchise they already are familiar with. Plus no big name stars. It really needs massive marketing to sell it.

Even if we magically get a trailer this week it doesn't excuse the fact we should have gotten one MONTHS ago. Attached to one of the big May blockbusters. We've got trailers for 2010 movies already!

Which is why I'm expecting a trailer THIS week. If they don't show it now, they might aswell not show at all.This close to release and not show one, is really stretching it.
 
I think Cameron is worried of showing incomplete work to the public, probably worried about showing it just in 2D as well. But still, he should've teased us with something...LAST YEAR. This movie still has no real hype, and its release date is only 5 months from now.

I'm sure I'm not the only one that won't be surprised if we don't see jackshit this week. Or the next week. Or the next after that. Or ever. Until the end of times.
 
duckroll said:
So why's there no trailer? What's Cameron's problem? There are trailers for movies coming out NEXT YEAR, and Avatar is due in December. Does he really feel that the best way to hype his movie up is to step into an Ubisoft conference and rant about his movie for 15 mins, instead of showing anything?

I think they're trying to be "mysterious" about it to build anticipation. Show as little as humanly possible before going all out on a huge marketing blitz, possibly in August or September up until release. Cutting it close, yeah, but that seems to be their strategy.

I think they're also banking on the movie getting very positive word-of-mouth, in the form of "holy fucking shit, you have to go see this".

We shall see.
 
I just can't see some exec sitting in his office saying

1 year?

nah.

8 months?

nah.

6 months?!?

nah?

Major summer event 4 months before?

nope.

2 months?

ehh...

The week before?

Hell yes!
 
What if Cameron would give us 10 minutes of glorious footage( not from the film, just showcasing the world). As compensation for those 10 years of nothing?
 
Zeliard said:
I think they're trying to be "mysterious" about it to build anticipation.
No, building anticipation by "mystery" would involve some actual marketing (a teaser without actual footage, a logo poster) that, even if it didn't say anything, would at least make the general public aware of the film's existence.
 
There really need to be like a network tv documentary/story about the past 10 years leading to an epic trailer for the general public.
 
gdt5016 said:
Not to mention we got the atmosphere and shit from THE GAME.

The FUCKING GAME TO A JAMES CAMERON MOVIE.

Yeah I really hate Cameron for all this crap of not just releasing something for the damn thing. Oh well.
 
FoneBone said:
No, building anticipation by "mystery" would involve some actual marketing (a teaser without actual footage, a logo poster) that, even if it didn't say anything, would at least make the general public aware of the film's existence.

I think people are aware of the film's existence, even if it's only limited to "neat 3D thing coming out at some point by the guy that did Titanic".

Having said that, I'm not saying I agree with what they're doing, but just that this seems to be the thought process behind it. And while I think they should be marketing it more heavily, I also don't think this is the sort of movie that's going to struggle very hard at the box office, particularly considering that Christmas-time is a popular time for movie-going.
 
I wouldn't have known about this movie without sculli's 40 threads. Never heard it mentioned anywhere in public. Never even brought it up myself.
 
FoneBone said:
"People" are definitely not the general public.

I really don't think it's as a big a deal as you and others are making it seem. We all desperately want to see a trailer, but the "general public" will go see if based solely on it being a rare James Cameron film, and the pretty 3D visuals. They aren't that hard to appease. It probably would not have hurt if they had started marketing it earlier, but I don't think it's necessary other than to appease people like us.

Again, I'm having a very difficult time seeing this movie struggling at the box office. It's going to be gigantic. Is it going to be good? That's what remains to be seen, and that's the big question mark at this point.
 
Zeliard said:
I really don't think it's as a big a deal as you and others are making it seem. We all desperately want to see a trailer, but the "general public" will go see if based solely on it being a rare James Cameron film, and the pretty 3D visuals. They aren't that hard to appease. It probably would not have hurt if they had started marketing it earlier, but I don't think it's necessary other than to appease people like us.

Again, I'm having a very difficult time seeing this movie struggling at the box office. It's going to be gigantic. Is it going to be good? That's what remains to be seen, and that's the big question mark at this point.

For me it's different. I believe that there's good chance of it being good. But I really don't believe the general public is going to be sold by James Cameron's name being attached to a movie, in anyway. The only director that has been able to do this, is Spielberg and lately Peter Jackson[ to a lesser extent].
 
Zeliard said:
I really don't think it's as a big a deal as you and others are making it seem. We all desperately want to see a trailer, but the "general public" will go see if based solely on it being a rare James Cameron film, and the pretty 3D visuals. They aren't that hard to appease. It probably would not have hurt if they had started marketing it earlier, but I don't think it's necessary other than to appease people like us.
No, I'm not arguing that it'll bomb because of the lack of marketing this far; I just don't think it makes sense to attribute it to any bona fide strategy. But I think that for a film that isn't a big-name property, with known stars, it would have been smarter to set up the anticipation much further in advance.
 
When's the last time a James Cameron feature film didn't do very well at the box office? His movies almost always make buckets, and the more money is poured into them, the more money they end up making back. I see no reason for that to stop, particularly with a tech-laden movie like this.

Cameron's name is huge with the general public. Aliens? Terminator 2? Titanic? All are heavily entwined with popular culture.

FoneBone said:
No, I'm not arguing that it'll bomb because of the lack of marketing this far; I just don't think it makes sense to attribute it to any bona fide strategy. But I think that for a film that isn't a big-name property, with known stars, it would have been smarter to set up the anticipation much further in advance.

Well, I was using the word "strategy" loosely. Remains to be seen exactly what they're doing. I was just guessing as to what their plan was and why they haven't put the movie out there like we all expected them to.
 
Zeliard said:
When's the last time a James Cameron feature film didn't do very well at the box office? His movies almost always make buckets, and the more money is poured into them, the more money they end up making back. I see no reason for that to stop, particularly with a tech-laden movie like this.

Cameron's name is huge with the general public. Aliens? Terminator 2? Titanic? All are heavily entwined with popular culture.



Well, I was using the word "strategy" loosely. Remains to be seen exactly what they're doing. I was just guessing as to what their plan was and why they haven't put the movie out there like we all expected them to.
He's been on a 10 year hiatus. When people mention titanic you think of the actors and music. When people mention Terminator, you think about Arnold.

Again, his name is not enough to sell a movie these days.
 
I think people still know who James Cameorn is. Ask around and see for yourself. :P

But no, his name alone probably won't sell this thing.
 
jett said:
I think people still know who James Cameorn is. Ask around and see for yourself. :P
Honestly, I never heard his named mentioned my entire life until talks about this movie came in the past few years.
 
DeathNote said:
Honestly, I never heard his named mentioned my entire life until talks about this movie came in the past few years.

Same with me.

"James Cameron is making AVATAR"

me:Who's James Cameron?

"The guy that did Titanic"

Me: "What, who is that, and how's that guarantee him to do a good sci-fi movie?"

"He also made Terminator..."

Me: "WHAT? No frakking way!"

" Yep..."

Me:"wow"

"he also did Aliens"

Me: "WTF,how come I didn't know this?!"
 
jett said:
How old are you? :P
21

Elementry, middle, and high school were basically looking at trailers and hoping it was a good movie. The only directors that Stuck out were Spielberg, Lucas, and Burton.
I mostly judged a movie's goodness based on what actor was staring in it.

I discovered imdb in high school and used it as a way to see what upcoming movies actors I liked would be in.

Now, in college days, I do pay a lot of attention to directors, producers, etc. I think tech savvyness has a lot to do with it. Appreciation of what goes on behind the scenes.
 
Outside of movie geek circles there is 0 hype for this. None whatsoever. I could walk around my office and be lucky to find 1 person out of 50 who have ever heard of it.

This movie needs marketing, stat. Break out the jaws of life and rescue this movie, Fox. The patient isn't breathing.

Cheebs said:
True Lies did good but not big huge numbers. Abyss didn't do very well.

And Titanic had massive help from the cast and premise.
 
Jibril said:
Same with me.

"James Cameron is making AVATAR"

me:Who's James Cameron?

"The guy that did Titanic"

Me: "What, who is that, and how's that guarantee him to do a good sci-fi movie?"

"He also made Terminator..."

Me: "WHAT? No frakking way!"

" Yep..."

Me:"wow"

"he also did Aliens"

Me: "WTF,how come I didn't know this?!"
Movie nub.
 
Why is everyone in a hurry to get the marketing train going? What, 5\4 months aren't enough to completely saturate the whole planet in advertising? They probably only need three weeks to do it. Just get the news stations talking about the return of the Titanic director, and that he just made de most expensive and technically complicated movie of all time.

People will see it.
 
Great job with the thread Wollan. It should be noted that the Stugg beast hasn't yet been confirmed as from AVATAR and could very well be from HALO or District 9 WETA presentations.

I agree that the marketing for this movie has been stupid as fuck. Either way, just over 24 hours to go till the presentation till its unveiled to the public.
 
The complete lack of trailers and studio hype usually means there is something to hide. I wouldn't be surprised if it's delayed to May, or these effects aren't what they're cracked up to be. I can't think of any huge movie that didn't have a trailer less than 5 months out.

The only Avatar movie the general public is aware of comes out in 2010.
 
I am hoping for some shitty camera phone video of the footage. Low expectations for if they actually release a trailer within the next week.
 
Buncha pessimists. :D

If the movie does live up to the hype and sets a new standard for film-making tech, people will go see it in droves even if they have no idea what it is right now. These sorts of huge tech undertakings are often seen as a big can't-miss event, ala Jurassic Park.

If it's your typical 3D movie, then I'd agree that it may not do that well. If it's something more, it will be huge. It isn't just Cameron's name that will do it, but even moreso the type of movie it potentially is.

I'll eat some crow if it bombs at the box office. I just really don't see that happening.
 
So about that 3D, are the 3d glasses designed to be able to be worn by people who can't see shit IRL and have to wear actual glasses. Or do we have to acquire lenses?
 
Zeliard said:
Buncha pessimists. :D

If the movie does live up to the hype and sets a new standard for film-making tech, people will go see it in droves even if they have no idea what it is right now. These sorts of huge tech undertakings are often seen as a big can't-miss event, ala Jurassic Park.

If it's your typical 3D movie, then I'd agree that it may not do that well. If it's something more, it will be huge. It isn't just Cameron's name that will do it, but even moreso the type of movie it potentially is.

I'll eat some crow if it bombs at the box office. I just really don't see that happening.
I hope your right but without seeing it I find it hard to be excited as Sculli.
 
Razorback PT said:
Why is everyone in a hurry to get the marketing train going? What, 5\4 months aren't enough to completely saturate the whole planet in advertising? They probably only need three weeks to do it. Just get the news stations talking about the return of the Titanic director, and that he just made de most expensive and technically complicated movie of all time.

People will see it.
The longer you do it, the more people will know about it. Even if the studio goes balls out, three weeks is most certainly not enough. You can cover the world in ads, but there won't be enough time.

On top of that, the title of the movie is associated with another property. Not only does the marketing team need to create awareness, they also have to dispel confusions that this is not the live action adaption of a cartoon. Being five months away from a movie that won't sell itself beforehand (it's a new IP) and only having the logo and a few pieces of art seems absurd.
 
TrAcEr_x90 said:
I am hoping for some shitty camera phone video of the footage. Low expectations for if they actually release a trailer within the next week.

Worst thing that could happen. I couldn't imagine anything worse than a shitty pirated recording of 3D footage. Even if the camera was HD it would look like shit since you can't see it in 3D.
 
The debut footage will be astonishing, of that I'm sure. If they can't manage a solid presentation, with this much time and care put into it at this point in development, the people managing this really are incompetent. Even bad movies can have great trailers and preview footage.

I'm not too worried about the lack of hype - many movies come out of nowhere to have huge buzz right before release. And we still have five months until the (alleged) release.

For the record, I have a raging boner for Cameron movies.
 
critch said:
The complete lack of trailers and studio hype usually means there is something to hide. I wouldn't be surprised if it's delayed to May, or these effects aren't what they're cracked up to be. I can't think of any huge movie that didn't have a trailer less than 5 months out.

The same was said for Titanic. Also, what about the screenings they had in Amsterdam? People were floored.

Edit: Oh, just saw your posting history. Nevermind.
 
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