Saw this with my wife and daughter yesterday.
How to start....well, I'm gonna be honest and say I fell asleep four times in the theater. I'm not saying that makes it a bad film, but it is absolutely boring as fuck....that being said, I was tired yesterday, so take that with a grain of salt. Things don't move at a clip, and like most modern films, the editors were clearly on vacation as there's about thirty minutes of film that needed to be left on the cutting room floor and had absolutely no business making it to the theatrical cut. I don't know why modern directors think all photography should make it to the final cut, but I digress.
Speaking of the photography, let's touch on that. In a film as thin on plot as this, cinematography and set design has to take up the reigns, and boy do they succeed here. Brilliantly framed shots throughout, and the set design was an absolute marvel of minimalism, and quite a lot was done with quite little here. Fantastic practical effects throughout, blessedly light on cg of any sort, and the minimalist score worked to the film's advantage I think.
Acting was excellent across the board except for the Asian actress and the white guy playing the store employees; they were mediocre but, thankfully, are quickly dispatched and have no relevance beyond their initial introductions and one scene thereafter.
Plot, if you can say there is one, is absolute nonsense of the lowest order and not even worth discussing. This post probably has more thought put into it than the film's scenario and writing, it's that awful.
In summary, this gets a strong 3/5 from me. I've never partaken of the source material, so I'm rating it purely as a standalone film, and I think a 3 is a good score, (I believe in using the entire rating scale), and I absolutely think this is worth a watch.....at home.....with a cup of coffee....and perhaps a remote around in case you need to fast forward through some of the absolute tosh that the director decided to keep in. This is wasted in theaters completely, do not see it in theaters folks.
For what it's worth, my daughter loves all that meme crap and plays the backrooms games and all that with her friends, and she gave it a 4.5/5, so if you're into that source material, it does seem to elevate the experience.