LurkerPrime
Member
Battle tech is kind of taken. Fortunately.
Although Blizztech isn't much better. Might as well go all the way and call it B-Tech.
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Battle.net name (and related services) being changed to Blizzard ______
- Thread starter Nibel
- Start date
Although Blizztech isn't much better. Might as well go all the way and call it B-Tech.
Not Spaceghost
Spaceghost
Who could ever be so confused by this to the point that it hurts your company in any meaningful way?
Blizzard Tech sounds like garbageeee
Daria Morgendorffer
Member
Battlenet > blizzard tech > battle.net
I will keep calling it battle.net even if it is gone because well this blog from blizzardwatch sums it up since you don't call steam..Valve : The Store for example.
http://blizzardwatch.com/2016/09/21/blizzard-rebrands-battle-net-blizzard/
http://blizzardwatch.com/2016/09/21/blizzard-rebrands-battle-net-blizzard/
Clint Beastwood
Banned
Because Steam isn't just Valve games
I've always said battle dot net myself.
King Gilga
Member
Horrible change.
FataIChoice
Member
Blizzard Tech sounds like one of those shady colleges advertised on late night tv that will be in the news in a years time as they are investigated for misconduct.
Sad Affleck
Member
The name change sucks donkey balls.
MulderYuffie
Member
forever RIP best name.
They're not actually calling it "Blizzard Tech". Note the capitalization. It'll probably just be various bits and pieces of technology branded under "Blizzard [x]". Blizzard Voice, Blizzard Streaming, etc. They'll have to rebrand a few specific things such as the client ("Blizzard Hub"?), account name ("Blizzard Account"?), etc.
Again, not called Blizzard Tech.
Again, not called Blizzard Tech.
Interfectum
Gold Member
It's not being called "Blizzard Tech" lol (IE Battle.net Launcher is now Blizzard Launcher, not Blizzard Tech Launcher)
Bad capitalization in the OP title.
Bad capitalization in the OP title.
AnathemicOne
Banned
What a weird change, Battle.Net/BNet is soooooo much better.
MetroidPrimeRib
Banned
Dang Battle.net was like the oldest shit still around. I wonder if bungie.net is still around.
Still is. Obviously all Destiny oriented now so none of the Halo stuff is on there anymore.
Dunno if that stuff got consolidated into whatever stats site 343 is running. Also hope this just effectively means whenever they refer to Battle.net in the news and stuff it's now Blizzard Tech.
Milly Osworth
Member
Shouldn't it be Blizzard Network > Blizzard Net then?
Blizzard even sucks at writing names for their services.
Blizzard even sucks at writing names for their services.
Mobius and pet octopus
Member
Isn't blizzard net kind of implied under the post? When they refer to their voice tech, they call it blizzard voice. When they refer to their network, wouldn't they refer to it as blizzard net or blizzard network?
edit:
Maybe I am wrong, it is a little confusing.
AcceptableGhost
Member
The new name is awful.
As someone who works in naming, I understand the reasoning behind the name change: an online network for your games isn't so special an idea in 2016 that it needs its own separate brand, and it makes sense to bring it under the umbrella of the mother brand. It's true.
At the same time, if "Blizzard tech" is all you can come up with, you're really removing all the history and geek cred behind the service and replacing it with, well, nothing. A big empty, meaningless, descriptive name with nothing clever, original or legitimate about it.
I mean we're talking about a company that was at the forefront of online gaming back in the 90s and had their service run incredibly well on one. freaking. computer.
Why didn't they just name it "Blizzard Battle.net" then? Sure, it's long, but people would just keep calling it Battle.net and you'd make it clear that Battle.net is a Blizzard "product". People would shorten it to BBnet or something. Heck, even "Blizznet" would be better. It keeps the same construction as Battlenet and the same shortened form, so there's still a sense of legacy behind it.
Look at Steam, GOG, or even Origin: whatever you think of those respective platforms, their names all conjure up concepts, universes or promises. They all make a statement or at least try to have an identity, be it "we're a hard-working factory" or "let's blow off some steam" or "you love the classics, and so do we" or... Well, I don't have anything for Origin lol.
What does Blizzard tech say? Nothing. It doesn't even sound good in an everyday scenario. "I'll hit you up on Blizzard Tech and we'll play". Garbage.
It's a name without a legacy and without a future. "Blizzard tech" is the kind of name an unambitious company who's too afraid of having an identity, too afraid of change, and whose top dogs can't agree on a strategy come up with.
I should know, I work with companies like that all the time.
At the same time, if "Blizzard tech" is all you can come up with, you're really removing all the history and geek cred behind the service and replacing it with, well, nothing. A big empty, meaningless, descriptive name with nothing clever, original or legitimate about it.
I mean we're talking about a company that was at the forefront of online gaming back in the 90s and had their service run incredibly well on one. freaking. computer.
Why didn't they just name it "Blizzard Battle.net" then? Sure, it's long, but people would just keep calling it Battle.net and you'd make it clear that Battle.net is a Blizzard "product". People would shorten it to BBnet or something. Heck, even "Blizznet" would be better. It keeps the same construction as Battlenet and the same shortened form, so there's still a sense of legacy behind it.
Look at Steam, GOG, or even Origin: whatever you think of those respective platforms, their names all conjure up concepts, universes or promises. They all make a statement or at least try to have an identity, be it "we're a hard-working factory" or "let's blow off some steam" or "you love the classics, and so do we" or... Well, I don't have anything for Origin lol.
What does Blizzard tech say? Nothing. It doesn't even sound good in an everyday scenario. "I'll hit you up on Blizzard Tech and we'll play". Garbage.
It's a name without a legacy and without a future. "Blizzard tech" is the kind of name an unambitious company who's too afraid of having an identity, too afraid of change, and whose top dogs can't agree on a strategy come up with.
I should know, I work with companies like that all the time.
human onion
Banned
Battlenet is the best game service name ever, this is dumb.
jediyoshi
Member
"Blizzard Tech" isn't a name that's replacing instances of the name battle.net
"Blizzard" is going to be the preface to its different components.
Adam_Roman
Member
People know it's not actually gonna be called "Blizzard Tech", right? They don't have a name yet. It's just gonna be more in-line with Blizzard's branding now.
Edit: Beaten by someone much more well-spoken than I.
Edit: Beaten by someone much more well-spoken than I.
Abilidebob
Member
First Chris Metzen now this. Welp.
CertifiedFP
Member
Actually Bungie.Net still hosts Halo 1 and the Marathon Trilogy. They pulled Myth and Myth II from it ages ago.
And Halo 1 on Bungie.net is a new arrival actually, being patched in after GameSpy's servers were commandeered by it's new owners to be used for mobile garbage.
davepoobond
you can't put a price on sparks
They need to make battle net into a map in heroes
Vital Tundra
Member
Why not Blizzard.net? Or something similar. Blizzard Tech doesn't sound okay at all!
Gonna miss Battle.net though.
Gonna miss Battle.net though.
Interfectum
Gold Member
It's not Blizzard Tech...
"Logging to Blizzard Client"
"Logging to Battle.net"
I understand why they do the change, thay dont want to have two different identities, but its not really a real problem, just look at Valve, EA. Maybe its nostalgia but Battle.net its a great name, it will be very strange to see the battle.net client icon and read Blizzard.
"Logging to Battle.net"
I understand why they do the change, thay dont want to have two different identities, but its not really a real problem, just look at Valve, EA. Maybe its nostalgia but Battle.net its a great name, it will be very strange to see the battle.net client icon and read Blizzard.