EA: ''Okay dad''.
In more serious news, what kind of sales expectations do you have as a publisher if 7.3 million copies is not enough. Like, that's a proper success by most standards.
Then i read EA expected a million more. At that point i am like: You already burned a lot of bridges by politicizing a game for the singular reason that politicizing anything is hot right now, and then you declare that the game has not met its sales targets because you expect 8.3 million copies instead of the 7.3 million that it now sold, which still indicates a massive success by any margin.
EA, you really ought to look in the mirror every once in a while, christ.
You and a lot of other people here seem to miss the whole point.
GTAV sold over a hundred million copies. I'll write it in numbers: 100.000.000 copies.
When that is the highest number you can achieve going AAAA with budget, then the perspective is completely changed.
RDR2 sold 17.000.000 in eight days. That's what you can and should demand from your people for a game of that scale, especially when the brand allows it.
It's one thing for KH3 to sell 5m in a week because it's an anime game with no multiplayer and moderate mainstream appeal. It's one thing for Dark Souls to sell 5m copies, but it's a whole different ballpark for Battlefield to sell 7.3m copies, because Battlefield like Fifa, Cod, Madden, NBA is one of those games that belongs to an elite of "super mainstream" titles.
A lot of the people with a console don't buy all games releasing for it. They buy the console and Fifa and CoD, play the whole year, then buy the next Fifa and CoD, That's what Battlefield falls into, it's a completely different market from the likes of Kingdom Hearts III.
The only way for Battlefield 5 to be redeemed sales-wise is that if we get BLOPS4 numbers and it tanked too. Then we'll know shooters are dead. I don't see it happening, the forecast seems to be much, much higher.