I saw this headline on Reddit, and had to laugh. This is pure damage control. My personal theory is, they knew Starfield was not coming out for another 3-4 years so they had to do SOMETHING. They had bought a company that was making a survival game like Rust, and they thought it would do well if they tossed a fallout paint job onto it. They were also eyeing the success many of these PVP centric games' success with micro transactions and storefronts were having, and figured they could cash in on that as well. Then to make it even worse, they insisted on using the same tools they use to make single player games, and the database they use for item tracking and what not was just not built to handle keeping track of the stashes of 24 individual players. All the while, forcing a fan base that are mostly not the same as those who play said competitive PVP games into something completely different than what they enjoy.
They would have been much better off just making 76 a spin off title like New Vegas, complete with mods and what have you that allowed the players to invite 3 friends to join them in their game. They could have also had a PVP mode where people could "invade" like you can in Dark Souls. What makes this even more perplexing to me, is they (the parent company Zenimax) already had those lumps from ESO. It started out as a PVP heavy game and they revamped it to be more PVE and they are having great success. So instead of having a stop gap release that helps fill in the void left by games that are too far off, they ended up with a complete disaster, and they kept shooting themselves in the foot long after release. Who can forget the fiasco of the canvas bag? Or their inept security practices where account information was exposed. It was a perfect shit storm of disaster. Misaimed hardly describes what they did to muck this all up.