There's also the fact that a monitor getting out of $1000 is... nuts.... Whereas TVs often are. Yeah, you can get cheaper, but the quality per dollar is vastly different.
Also, for the console guys, just hook it up to your TV. Have it boot in Big Picture Mode! Mmmm easy. Though not my preference.
Looking at this, I'll get whatever the "high end" 8000 series card is, unless the game takes only as much as BF3 does. Doubtful, but if I can get it to 1080p and 60FPS, and it not look like a glass of mud, I'm happy, but 8950 or so should deal with this game rather nicely.