well, they wore it.
https://twitter.com/Al_McNally/status/710951296971481088?ref_src=twsrc^tfw
https://twitter.com/Al_McNally/status/710951296971481088?ref_src=twsrc^tfw
Also it was fun to walk around GDC2016 in a t-shirt with our new IP on it and no one batted an eyelid.