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ElectricBlanketFire · Jul 28, 2016

East Bay Times said:
NEW YORK -- Chipotle, still struggling to win back customers after a series of food scares, plans to open its first burger restaurant this year.

The chain known for burritos said Thursday it will open a Tasty Made location this fall in Lancaster, Ohio, which is southeast of Columbus. The menu will be limited to burgers, fries and milkshakes, it said.

Chipotle Mexican Grill already has its hands full trying to recover from the E. coli outbreak and norovirus cases that sent sales plunging starting last fall. It has been giving away coupons for free burritos and stepping up marketing to win back customers, but sales were still down 24 percent at established locations in the second quarter.

Chipotle declined to provide additional details on Tasty Made's food. Co-CEO Steve Ells said early fast-food burger chains had "focused menus," and Chipotle wanted create a restaurant around that model. The remark may have been aimed at McDonald's, which has seen its menu mushroom over the years.

The company had signaled its intent to move into hamburgers, filing a trademark application for "Better Burger" earlier this year and noting its belief that the "Chipotle model" could be applied to a variety of foods. An address linked with Chipotle was on a trademark application for "TastyMade," the website Eater reported earlier this month.

commedieu · Jul 28, 2016

Nope.

Van · Jul 28, 2016

ultron87 · Jul 28, 2016

Sure.

whitemex88 · Jul 28, 2016

Thinking inside the bun now.

Alucrid · Jul 28, 2016

will wait for the first e coli outbreak

massoluk · Jul 28, 2016

Oh... joy, more overpriced burger chain.

alr1ght · Jul 28, 2016

Give me all the mad cow disease.

I'll still eat there.

perfectchaos007 · Jul 28, 2016

Probably a 5 guys clone. $8 base burger with fries and soda a-la-carte so $13 per meal. E-Coli no extra charge. PASS

ultron87 · Jul 28, 2016

Five Guys and Smash Burger are places I don't mind eating, so another competitor in that space seems like a good thing.

Clint Beastwood · Jul 28, 2016

There's way too many burger joints in New York for this to work here so I'm curious if it ever comes. I can't even imagine this being on the level of Five Guys let alone an actual good burger place

SocksAndShoes · Jul 28, 2016

commedieu said:
Nope.

Van said:
Wat

ultron87 said:
Sure.

This is Neogaf.

As long as it's good food and reasonably priced, I'm in.

AlfonzoPalutena · Jul 28, 2016

I really enjoy Chipotle. Hopefully this works out for them and they eventually open a location near me

Mushroomer25 · Jul 28, 2016

I'm sure it'll be delicious, but I have doubts they can really replicate the Chiptole effect. Gourmet burgers are already commonplace across America, whereas many places had a drought of good & easy Mexican food when Chipotle rose.

What A Time To Be Alive · Jul 28, 2016

I live in Columbus so when it opens Ill try.

Aiustis · Jul 28, 2016

Mindlog · Jul 28, 2016

That Cleveland win is be leveraged a little too strongly. Heading for a hard correction soon.

Electric Eye · Jul 28, 2016

I hope they stand out and offer vegan choices, some places offer veggie patties but thats as far as they go.

Zoe · Jul 29, 2016

Whatever happened to their Asian chain?

Valhelm · Jul 29, 2016

This place called Built already does that

But they charge $14 for a burger and fries, so fuck them

StoopKid · Jul 29, 2016

Of all places why Lancaster?

Shoulda just put in Columbus.

Drifters · Jul 29, 2016

Fuck Ohio.

inner-G · Jul 29, 2016

Ch E. Potle

The E. is for E. Coli

Jarrod38 · Jul 29, 2016

StoopKid said:
Of all places why Lancaster?

Shoulda just put in Columbus.

I work in Lancaster and everyone I talked to so far is why and really Lancaster of all places.

Beer Monkey · Jul 29, 2016

E. coli loves ground beef so much.

Tubobutts · Jul 29, 2016

Zoe said:
Whatever happened to their Asian chain?

The article says it's called ShopHouse and has 15 locations.

commedieu · Jul 29, 2016

inner-G said:
Ch E. Potle

The E. is for E. Coli

Beer Monkey said:
E. coli loves ground beef so much.

Drifters said:
Fuck Ohio.

This is neogaf. ...

ThreePiMatt · Jul 29, 2016

Mmmm, you think they'll make a tasty burger?

Arc · Jul 29, 2016

Shake Shack

Tasty Burger

In-N-Out (if West Coast)

5 Guys

Smash Burger

Yeah, I think this market segment is covered.

ranked in order top to bottom.

Sanjuro · Jul 29, 2016

ThreePiMatt said:
Mmmm, you think they'll make a tasty burger?

No, Tasty Burger is in Boston.

Tansut · Jul 29, 2016

Lancaster is only like 30-40 minutes from here. I'll report back with results whenever it opens.

AgentChris · Jul 29, 2016

Caca Burger no.

Pyrokai · Jul 29, 2016

Tansut said:
Lancaster is only like 30-40 minutes from here. I'll report back with results whenever it opens.

Ditto. I live in Columbus and I will eat there.

PhoncipleBone · Jul 29, 2016

Arc said:
Shake Shack

Tasty Burger

In-N-Out (if West Coast)

5 Guys

Smash Burger

Yeah, I think this market segment is covered.

ranked in order top to bottom.

BurgerFi too. Man, I miss them since leaving ct.

SwiftDeath · Jul 29, 2016

Would try if one opened near me but there are a ton of great burger options near me so it better be good

Big-E · Jul 29, 2016

Hate the name. Sounds moronic, but I bet someone making over six figures pitched that idea.

Sliver · Jul 29, 2016

The US doesn't need more burger places. They're everywhere. I'm still waiting for doner kebabs to get popular, fucking delicious.

giga · Jul 29, 2016

After getting the American people to pay $7 for a burrito, it was only a matter of time before they would go after the lucrative $7 fast food burger market.

disappeared · Jul 29, 2016

Some anime fan will inevitably try and sue them over false advertising.

Squalor · Jul 29, 2016

Idiots in this thread are acting as though no restaurant or grocery store they've been to has never had a bacteria problem at some point.

Regardless, this is fast food, and I will not eat it because fast food is awful.

InfiniteBento · Jul 29, 2016

someone pls build a decent fast food burger joint in logan square that isn't fucking mcdonalds

Stumpokapow · Jul 29, 2016

hahaha remember when mcdonalds owned chipotle lol

ColdPizza · Jul 29, 2016

It will fail. The burger market is over saturated

Mrs. Manky · Jul 29, 2016

If it's good, it's good.

But that name is hilarious. "Tasty Made" sounds like some 50s diner burger.

rtcn63 · Jul 29, 2016

Fury451 · Jul 29, 2016

What a bizarre place to open it

Tansut · Nov 23, 2016

So I finally go to try this place over the weekend. It's.... not good. Like if Five Guys had a really rough night and fucked everything up at work the next day you might get an idea of the quality of Tasty Made.

The Bacon sauce was pretty yummy though.

kmfdmpig · Nov 23, 2016

Fury451 said:
What a bizarre place to open it

I thought the Midwest was the go to place for companies to try new products and restaurant concepts.

No interest in this. All that high and mighty "we don't use GMO ingredients" nonsense from a company that literally poisoned its customers means I have no interest in Chipotle or its spin-offs.

WorldStar · Nov 23, 2016

edit: double post?

Ovid · Nov 23, 2016

Tansut said:
So I finally go to try this place over the weekend. It's.... not good. Like if Five Guys had a really rough night and fucked everything up at work the next day you might get an idea of the quality of Tasty Made.

The Bacon sauce was pretty yummy though.

Was this at the Ohio location?

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