Any subscription model or content model makes it DOA.
I've spent a lot of time involved with Chinese tech both professionally and through family and friends, and no one* ever pays for anything based on both research for finance and anecdotal experience. They'd scoff at the notion to pay for Live or Netflix in the way the westerners do. Not even remotely open to it. Western content models have almost zero chance of success there. Further, no one plays console games. It's either smartphone games like Candy Crush or laptop games like LOL. That's it.
Most of my personal friends exclusively only play those two games because it's a social thing to share with one another that has nothing to do with gameplay or quality per se. That's what so many western console gamers misunderstand about Candy Crush or Flappy Bird, both initially driven by Asian market success. It has nothing do with game design or integrity and everything to do with branding and marketing and the social/viral element to having a stupid distracting and cute game to share with friends.
The western Xbox One is a console with very little gaming appeal based on a content delivery model that has zero appeal. However, it is still important that Microsoft does this because even any console that ever does find success there down the road is going to fail a few times first, and getting this failing first and likely second step out of the way is important. So, don't misunderstand my critique; this is still the correct strategy. They just having about almost everything possible wrong with the XBO that could be wrong for the Chinese market.
*Except for online RPG 'whales' many of whom spend 10s of 1000s of dollars on MMOs. I personally know 3 second generation rich guys I went to university who spent over 100,000 grand on MMOs. The 'whale' market in China is ridiculous compared to what Facebook games get from the west because of just how relatively wealthy the business class become there. These are not large sums of money for them so their concept of spending is different. Which makes it just that much more important for developers to try capitalize on that.
Interesting. Have to see how Sony responds.