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Source is NintendoEverything: http://nintendoeverything.com/switch-ads-in-japans-tokyo-station/

Images here:

 

[DriftingSpirit]

I like the Zelda one.

 

[TheXfactor]

Splatoon 2 getting a lot of the coverage even though it's coming out later than MARIO kart and Zelda lol

 

[Mysterious]

I think they shouldn't do any ads that are just the tablet only.

 

[Skyzard]

The Zelda and MK8 ones look really cool.

 

[Gaku1503]

Beautiful

 

[WhoaIsThatMars]

Splatoon 2 getting a lot of the coverage even though it's coming out later than MARIO kart and Zelda lol

Because it's easily the most popular of the three. At least with the younger audience

 

[Mihael Mello Keehl]

I think they shouldn't do any ads that are just the tablet only.

Well this is Japan it probably be a bit more beneficial

 

[The Main Event]

I think it's gonna do well there. Like, really well.

 

[BorkBork]

Sweet ads for sure. Colorful when they need to be. Simple and direct when showing off the system.

 

[ShockingAlberto]

Splatoon 2 getting a lot of the coverage even though it's coming out later than MARIO kart and Zelda lol

Yeah, weird that they're trying to get people to buy a new system by advertising a popular IP.

 

[UnemployedVillain]

Because it's easily the most popular of the three. At least with the younger audience

I don't think anything's ever been said about Splatoon's demographics...

 

[Caelus]

Slick as fuck.

Design and marketing for this thing are on point, I know I'm beating a dead horse, but it's leagues above what the Wii U got.

 

[javac]

Very bold and attractive, exudes confidence.

 

[SinCityAssassin]

Splatoon 2 getting a lot of the coverage even though it's coming out later than MARIO kart and Zelda lol

It's almost like the previous game was real popular in Japan or something.

 

[frankie_baby]

I think they shouldn't do any ads that are just the tablet only.

Of course they should, that'll probably be the primary use for it for most Japanese people

 

[Oregano]

Splatoon is the biggest console game of this gen.

Splatoon 2 having local ad hoc play could be massive. Like Monster Hunter massive.

 

[TheGreatMightyPoo]

I think they shouldn't do any ads that are just the tablet only.

The Japanese are smart enough to know that's just part of the Switch package.

 

[frankie_baby]

Splatoon 2 getting a lot of the coverage even though it's coming out later than MARIO kart and Zelda lol

Sequel to the biggest home console game of the generation

 

[Cerium]

Splatoon is the biggest console game of this gen.

Splatoon 2 having local ad hoc play could be massive. Like Monster Hunter massive.

Yeah I was thinking about the Monster Hunter local multiplayer phenomenon and how that might affect Splatoon.

 

[forknknife]

Switch is looking sexier and sexier by the minute, it's such a nice design.

 

[fredrancour]

Splatoon is the biggest console game of this gen.

Splatoon 2 having local ad hoc play could be massive. Like Monster Hunter massive.

mother of god. i hadn't thought about that at all. i mean, i'd totally thought "it's nuts a game revolving around online multi did this well in japan," but i hadn't gone on to see the switch possibility yet.

welp. splatoon gonna see some gen-over-gen growth if spla2n really does have good local options.

 

[opricnik]

I think they shouldn't do any ads that are just the tablet only.

They shouldnt even show dock/possible less in Japan

 

[frankie_baby]

Yeah I was thinking about the Monster Hunter local multiplayer phenomenon and how that might affect Splatoon.

If switch sells enough its gonna be a monster

 

[budpikmin]

Beautiful. This thing is going to be a huge hit there, I can feel it.

I really hope I'm right because Japan desperately needs a successful console again

 

[The Horror the horror]

Nintendo is going to invest a lot resources into Splatoon 2 now that they're confident in the IP. Same as they did with Fire Emblem Awakenings.

They really should continue to take more risks with new IPs and strengthen some of their old, forgotten ones.

I like how in 2017 we'll see all of the old guard (Mario Kart, Smash, Zelda, 3D Mario), making way for possible new IPs and potentially forgotten faces in 2018 and beyond.

 

[James Scott]

Japan is going to jump on Switch pretty hard with Splatoon, DQXI, and Pokémon if that's true/comes out this year.
Hopefully it gets at least a port of the next MH because it should be pretty perfect for it
The ads are pretty good though marketing a game a few months out is a bit weird. Earliest is June
Though at least they're marketing the system at all. They better push it as hard as they can year one if they ever want more 3rd party support

 

[xochipiltontli]

Does anyone know what the reception for the Switch has been like in Japan so far? Like on gaming sites and stuff.

 

[spekkeh]

 

[TheDinoman]

Nintendo is going to invest a lot resources into Splatoon 2 now that they're confident in the IP. Same as they did with Fire Emblem Awakenings.

They really should continue to take more risks with new IPs and strengthen some of their old, forgotten ones.

I like how in 2017 we'll see all of the old guard (Mario Kart, Smash, Zelda, 3D Mario), making way for possible new IPs and potentially forgotten faces in 2018 and beyond.

We already have ARMS coming, so there's that.

 

[hwy_61]

Goddamn it the colors on that MK ad. Gorgeous gorgeous game

 

[hatchx]

So damn colourful, I love it.

Really hope Splatoon 2 hits sooner rather than later. June would be nice.

 

[SmokedMeat]

Very bright and colorful. They look fantastic!

 

[sixteen-bit]

looks colorful and attention grabbing which sounds like the recipe for a successful ad

 

[Pinky]

Those look amazing!

 

[Jim_Cacher]

The color is amazing in these ads.

 

[Oregano]

Yeah I was thinking about the Monster Hunter local multiplayer phenomenon and how that might affect Splatoon.

mother of god. i hadn't thought about that at all. i mean, i'd totally thought "it's nuts a game revolving around online multi did this well in japan," but i hadn't gone on to see the switch possibility yet.

welp. splatoon gonna see some gen-over-gen growth if spla2n really does have good local options.

It's obviously not guaranteed but there is a ton of potential there. I can definitely see it having a big effect once it shows up on playgrounds.

 

[blame space]

their graphic design is on point

 

[Waji]

I would surely try to take the metro more often if I could see these there.

 

[-shadow-]

Lovely! We'll never get anything like this in Europe

 

[13ruce]

I think they shouldn't do any ads that are just the tablet only.

Ehm it will be advertised as a handheld/hybrid more in Japan. Because those sell way better than consoles.

 

[FerretGamer]

I am really liking what I'm seeing from Nintendo regarding advertising (especially the Super Bowl ad.)

 

[Kouriozan]

Splatoon 2 getting a lot of the coverage even though it's coming out later than MARIO kart and Zelda lol

Because it'll be THE system seller there.

 

[345triangle]

I don't think anything's ever been said about Splatoon's demographics...

the dominating presence of fluffy squid toys throughout tokyo is probably a pretty good clue

 

[Jaded Alyx]

the dominating presence of fluffy squid toys throughout tokyo is probably a pretty good clue

...not really.

 

[MrSaturn99]

All are great, but that Mario Kart 8 Deluxe one is just beautiful.

 

[chrisPjelly]

The Splatoon and MK8D ads are easily the most eyecatching

 

[The Horror the horror]

Any word if Mario Kart 8 or Smash for Switch will receive exclusive content? Wii U owner here...

 

[LinkSlayer64]

Any word if Mario Kart 8 or Smash for Switch will receive exclusive content? Wii U owner here...

MK8 already getting Squids, new battle mode, etc.

No info on Smash

 

[AdanVC]

Nintendo Switch is going to be a smashing success in Japan.

Splatoon 2... on the go... IN JAPAN.

DAMN!

Edit: And I was just listening this song few minutes ago. It fits

https://www.youtube.com/watch?v=1iwPZtutMlM