The beauty myth tells a story: The quality called “beauty” objectively and universally exists. Women must want to embody it and men must want to possess women who embody it. This embodiment is an imperative for women and not for men, which situation is necessary and natural because it is biological, sexual and evolutionary: Strong men battle for beautiful women, and beautiful women are more reproductively successful. Women’s beauty must correlate with their fertility, and since this system is based on sexual selection, it is inevitable and changeless.
None of this is true. “Beauty” is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West, it is the last, best belief system that keeps male dominance intact. In assigning value to women in a vertical hierarchy according to a culturally imposed physical standard, it is an expression of power relations in which women must unnaturally compete for resources that men have appropriated for themselves.
“Beauty” is not universal, or changeless, though the West pretends that all ideals of female beauty stem from one Platonic Ideal Woman; The Maori admire a fat vulva, and the Padung, droopy breasts. Nor is “beauty” a function of evolution: its ideals change at a pace far more rapid than that of the evolution of the species, and Charles Darwin himself was unconvinced by his own explanation that “beauty” resulted from a sexual selection that deviated from the rule of natural selection; for women to compete with women through “beauty” is a reversal of the way in which natural selection affects all other mammals.
Anthropology has overturned the notion that females must be “beautiful” to be selected to mate:Evelyn Reed, Elaine Morgan, and others have dismissed sociobiological assertions of innate male polygamy and female monogamy. Female higher primates are the sexual initiators: not only do they seek out and enjoy sex with many partners, but “every nonpregnant female takes her turn at being the most desirable of all her troop. And that cycle keeps on turning as long as she lives.” The inflamed sexual organs of primates are often cited by male sociobiologists as analogous to human relating to female “beauty”, when in fact that is a universal, nonhierarchical female primate characteristic.