Speaking at the Morgan Stanley Technology, Media and Telecommunications Conference on Monday, Walt Disney Company chief exec Bob Chapek said he’s “not sure there’s going back̶…
“I think the consumer is probably more impatient than they’ve ever been before,” said Chapek. “Particularly since now they’ve had the luxury of an entire year of getting titles at home pretty much when they want them. So I’m not sure there’s going back, but we certainly don’t want to do anything like cut the legs off a theatrical exhibition run.”
“I don’t think they’ll have much of a tolerance for a title, say, being out on theatrical for months, yet it hasn’t had a chance to actually be thrown into the marketplace and another distribution channel, just sort of sitting there getting dust,” he added.
“It certainly makes a lot of sense right now, in a COVID world to have an option,” he said. “Obviously, theaters aren’t going to be 100% back. But it’s nice to know that we’ve got the ability for people who do want to enjoy it in their home — because they don’t quite feel confident in going to a movie theater — that they’ve got that choice. What this looks like in the future? Well, we’re going to gain a lot of experience and a lot of data points.”