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EA Reduces Forecast, Talks Xbox 360 goals, Rev/PS3 launch

Mr_Furious said:
No. I'm proving that Nintendo hasn't followed your convention of system names with the possible exception of the DS. Nintendo's marketing hasn't been "cookie cutter" to the point that someone like you or I can predict what they'd do. My point is that the Revolution is a catchy name that holds a lot of meaning and is "edgy" to boot. It doesn't have to be "sexy" (as you put it). It just needs to stick with consumers and not be marketed as some damn toy (unlike Nintendo's previous consoles). As others have noted, it's quite doable to stay with the name Revolution but I guess we'll have to wait and see what Nintendo decides to do.

I don't really see you posting the names of system as "proving" anything.
Other than showing that the names are all simple, generic, and not emotional-stimulating at all. Like launching in grey systems. Very neutral, not thought-provoking or emotionaly stimulating. Like they used to do in the past. They released GC in purple and it nearly instantly provoked a 'kiddie' and 'toy' mentality - it was a gamble that led them to a negative stigmatism toward the console. Hence the return to neutral blacks and whites.

Names are very similiar. To hit the largest audience, you need something to appeal to the lowest common demoniator. A name like "Revolution" is NOT going to appeal to the very young or very eldery. They want to target ages 5 to 95. People that young cant pronunce it. People that old it may provoke thoughts of like, the Communist Revolution. Negative imagry is bad for both brand and product value.

It just simply isn't a massmarket name. It does not fit what Nintendo is trying to do AT ALL. If anything, its very appealing to the hardcore niche. Which is why we like it. WE are that target segment.

But to Nintendo, there is no segmentation. They are not positioning this console during this generation. It is suppose to litereally appeal to everyone. You haven't convinced me anyone other than our market is going to find this name appealing.

I work in the marketing field. It is what I do for a living.
I just don't make coherent posts half the time :)

However, I will agree that Nintendo has taken WAY too long in announcing the final name of the system, and that is a huge folly. Now the name "Revolution" has gained significant mindshare. Not on a wide basis, mind you, but enough mainstream media has picked it up to cause cognitive dissonance in many minds if they suddently changed the name of the console. It's going to cause product confusion and it is going to take a lot of time and money to rework that differentiation angle against "Revolution" product and "FINAL NAME" product. Most consumers will now they think are two different products.

If they want any longer - say, even up to E3 - I agree they need to keep the name Revolution. They are shooting themselves in the foot.
However, I don't think this is their plan. As for reasons I've described above and earlier in this thread.

There, I hope I finally expressed myself clearer.
 
AirBrian said:
I hope Sony and Nintendo are watching. Worldwide launches are cute and all, but it really puts you at a disadvantage supply-wise out of the gates.
This is a point I generally agree with and have said in the past... but I wonder if the seeming relative simplicity of the Revolution hardware will help here? I know the Rev:DS comparison is made often for other reasons, but last year they didn't have a problem announcing the system, fully unveiling it in May, launching ~2 weeks apart in two major territories, and having well over a million units sold in both by the end of the year.
 
yea... i have to agree as well... worldwide launches just arent worth it. It's easier on a region by region basis... not only can you get an adequate supply out on the shelves... you also give publishers / developers ample time to get their games done while regional divisions can build a quality lineup for their area.

a worldwide launch should have been the last thing on MS mind... the xbox is known for catering to american audiences... and the lineup that was being built up didnt really change much (perception wise)... sure there are more JP developers on board and eager to develop... but those games arent expected to hit shelves until late 06 - mid 07... even later depending on the dev cycle / habits for those studios.

i digress... MS should have released most of their shipment for the US audience... and release systems for JP... last (in 2007)... so a proper lineup could have been in place.
 
I have a feeling the console's final worldwide name will be Famicom, maybe with an added suffix for Japan (ie: Famicom Neo).

Anyone else find it weird they'd release the Famicom GB Micro here rather than a NES version? Maybe they're kinda introducing the name/brand to North America.

Obviously in Japan, it'd be a popular name. It also has that weird/fun factor going for it, not at all different from how "Pokemon" was adopted in the US/Europe rather than the more sombre "Pocket Monsters". It's also well in line with what Nintendo wants the console to be -- a machine that everyone in the family can play.

Revolution is easy to abbreviate though. Rev. No differet from calling a person named Christopher, Chris instead.

The problem with Revolution is it causes problems for Japanese consumers trying to pronunce it. I believe the letters "r" and "l" are one and the same in Japanese, so most people will likely end up pronuncing it as "Leborution". That's most likely why they want to change it. It probably would sound too awkward to Japanese consumers ... imagine the Bob Loblaw Law Blog Console :lol (ok not quite that bad ...).
 
Striek said:
To sonycowboys posts?
I think they're from reports/updates that neither me nor you will be able to have access to.

Ok, 1 question then. What is going on in the electronic manufacturing sector that is causes this limited quantity problem Microsoft is having and what they forecast Sony to have?
 
Agent Icebeezy said:
Ok, 1 question then. What is going on in the electronic manufacturing sector that is causes this limited quantity problem Microsoft is having and what they forecast Sony to have?
Thats the perfect question...for someone else to answer :P
Anyway, from GameSpot:
"On his official blog, Takahashi also shared what he had heard about the causes of the Xbox 360 shortage. "Various folks tell me it isn't a problem with chip yields," he wrote. "I think it's more of a systems issue, when the boxes come together. They're working on getting more units out."
GameSpot
 
Striek said:
Thats the perfect question...for someone else to answer :P
Anyway, from GameSpot:
"On his official blog, Takahashi also shared what he had heard about the causes of the Xbox 360 shortage. "Various folks tell me it isn't a problem with chip yields," he wrote. "I think it's more of a systems issue, when the boxes come together. They're working on getting more units out."
GameSpot

Thanks!
 
There are 5 million people who really believe they are getting an Xbox 360 relatively soon, by February. Microsoft has shipped 500,000 units, so 4.5 million people are doing nothing. That's enough to just kill Christmas," said Michael Pachter, an analyst with Wedbush Morgan Securities.

Hmm.. I dont think even the most optimistic MS fan thinks that they would sell 5 million 360s right away if they were available.
 
DaMan121 said:
Hmm.. I dont think even the most optimistic MS fan thinks that they would sell 5 million 360s right away if they were available.
Yeah really. It's like EA is trying to make an excuse for something.....
 
jamesinclair said:
"don't see [the Xbox 360] getting to the installed base numbers we expected.""QUOTE]

When he is referring to 360 user base, it is based on the yearly guidance he is providing analysts/stock holders. He is referring to installed base they expected before MARCH. Not forever as some fanboys are getting excited about.
 
snatches said:
jamesinclair said:
"don't see [the Xbox 360] getting to the installed base numbers we expected.""QUOTE]

When he is referring to 360 user base, it is based on the yearly guidance he is providing analysts/stock holders. He is referring to installed base they expected before MARCH. Not forever as some fanboys are getting excited about.
I'm pretty sure no one thought that, thanks for playing.
 
ryutaro's mama said:
All except Rev abbriviate a lot easier.

NES
SNES
GB
VB
N64
GCN
GBA
GBASP
DS
????

Hold up, you complain that Revolution doesn't abbreviate easily, by mentioning its abbreviated name, which is shorter and easier to pronounce than most of your evidence? Nice work.
 
jj984jj said:
With VP2, KHII, FFXII, MGS3:S, DMC:SE, BLACK, etc. coming out next year, there no need for a next generation right now.

It's cute that you left TP to be in the "etc" and all, but now I'm going to have to kill you.
 
On the thing sonycowboy quoted.. I really think that needs its own thread. Microsoft fucked themselves for the holidays and I'm not sure why. If shortages will last MONTHS then I'm sure a lot of people will be spending their hard-earned cash on PS3 instead.

This week we got 4 units in on our second shipment. We're getting an additional 4 Friday. That's it before Christmas, and they're all going to preorders.

PSP had the smoothest launch for a big-name system ever (in the US)
 
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