Mr_Furious said:
No. I'm proving that Nintendo hasn't followed your convention of system names with the possible exception of the DS. Nintendo's marketing hasn't been "cookie cutter" to the point that someone like you or I can predict what they'd do. My point is that the Revolution is a catchy name that holds a lot of meaning and is "edgy" to boot. It doesn't have to be "sexy" (as you put it). It just needs to stick with consumers and not be marketed as some damn toy (unlike Nintendo's previous consoles). As others have noted, it's quite doable to stay with the name Revolution but I guess we'll have to wait and see what Nintendo decides to do.
I don't really see you posting the names of system as "proving" anything.
Other than showing that the names are all simple, generic, and not emotional-stimulating at all. Like launching in grey systems. Very neutral, not thought-provoking or emotionaly stimulating. Like they used to do in the past. They released GC in purple and it nearly instantly provoked a 'kiddie' and 'toy' mentality - it was a gamble that led them to a negative stigmatism toward the console. Hence the return to neutral blacks and whites.
Names are very similiar. To hit the largest audience, you need something to appeal to the lowest common demoniator. A name like "Revolution" is NOT going to appeal to the very young or very eldery. They want to target ages 5 to 95. People that young cant pronunce it. People that old it may provoke thoughts of like, the Communist Revolution. Negative imagry is bad for both brand and product value.
It just simply isn't a massmarket name. It does not fit what Nintendo is trying to do AT ALL. If anything, its very appealing to the hardcore niche. Which is why we like it. WE are that target segment.
But to Nintendo, there is no segmentation. They are not positioning this console during this generation. It is suppose to litereally appeal to everyone. You haven't convinced me anyone other than our market is going to find this name appealing.
I work in the marketing field. It is what I do for a living.
I just don't make coherent posts half the time
However, I will agree that Nintendo has taken WAY too long in announcing the final name of the system, and that is a huge folly. Now the name "Revolution" has gained significant mindshare. Not on a wide basis, mind you, but enough mainstream media has picked it up to cause cognitive dissonance in many minds if they suddently changed the name of the console. It's going to cause product confusion and it is going to take a lot of time and money to rework that differentiation angle against "Revolution" product and "FINAL NAME" product. Most consumers will now they think are two different products.
If they want any longer - say, even up to E3 - I agree they need to keep the name Revolution. They are shooting themselves in the foot.
However, I don't think this is their plan. As for reasons I've described above and earlier in this thread.
There, I hope I finally expressed myself clearer.