While it’s not surprising that EA has confirmed that Battlefield 2042 sales numbers did not meet expectations, what is surprising is the publisher outright refusing to disclose the game’s sales when asked.
During yesterday’s quarterly financials call Q&A portion with investors, EA was asked about the units sold/sales numbers of BF2042, and they refused to answered or give a definite number or estimate, and answered in a rather cheeky way, as EA EVP & Chief Financial Officer Blake Jorgensen said:
We’re refraining from trying to give updates on units because we know that there are…remember Battlefield is less than 10% of our revenue, so I’m not sure what you would do with that. Clearly, we sold less units than we thought we would, but what I would say is that, remember these games are long-tail, and our goal is to add new content, new ways to play, new excitements to stretch this out.
In the same call, EA confirmed that they are reducing their fiscal year forecast by $100 million due to the poor launch of Battlefield 2042, which, again, shouldn’t surprise anyone.
Of course, if the game sold well, you just know that we’d be getting mounds of press releases and announcements on how it created a new benchmark for shooters and all that. Still, this might be the first time I’ve heard of a publisher react that way when asked directly about sales numbers.
EA Refused to Disclose Battlefield 2042 Sales Figures, States Franchise Accounts for Less Than 10% of Their Portfolio
During EA's quarterly financials, EA refused to disclose the Battlefield 2042 sales figures when asked, & says franchise accounts for just 10% of portfolio.