Analyst claims digital accounted for just 5-10% of unit sales at the start of this generation…
EA said on Thursday that 52% of its Xbox One and PS4 software unit sales over the past 12 months were digital, up from 49% reported in May.
Sony also said in May that 51% of its game sales during the 12 months to March 2020 were digital, up from 37% in the year before.
And during the 12 months to March 2020, 55% of Take-Two’s console software sales were also digital, according to Niko Partners senior analyst Daniel Ahmad.
“It’s worth noting that we entered the current console generation (2013) with digital downloads accounting for around 5-10% of unit sales,” he said on Thursday. “Now we’re entering next gen with 50%+ as standard.”
In some European regions, digital has been the predominate means of sale for a year, according to GamesIndustry.biz.