This all makes sense. The days of guys in expensive suits telling you about sports are over. People see right through the contrived BS and faux debates. But the problem with being personality driven, for a big company like ESPN, is that there will inherently be lines big, thick lines that hosts are not allowed to cross and likely wouldnt even think about crossing. There are too many conflicts of interests in ESPNs business model for the casual exchange they want to foster to feel natural.
Of course, none of this mentions the fact that viewers are cutting the cord and ESPN is losing the $7 carriage fees it gets from every cable subscriber. Its those fees that pay for ESPNs broadcast rights deals. Its the broadcast rights deals that justify the fees. You see the problem? The best personalities in the world wont be able to command $7 from every cable subscriber in a America, and they certainly wont be able to generate enough to pay BILLIONS to sports league, like the NFL and NBA, when ESPNs contracts are up with them in a few years.
The other networks have this problem, too. But the broadcast networks use sports to promote their other revenue generating content, and streaming outlets like Netflix and Amazon particularly Amazon have other ways to monetize their audience than with ads and forced cable fees. Amazon likely wouldnt care if it lost money on a sports rights deal, because they could use it to promote the hell out of their products, and its not that far-fethced to imagine a scenario where a viewer could order a players jersey while watching the game and have it delivered to them before the game ends. ESPN simply cant compete with that sort of model.