Some Xbox fans complained that Phil was too much of a soft touch when it came to competing directly with Sony.
Well, here you go.
Sony was too aggressive trying to buy up endless partnership deals. In gaming, every console makers has share of deals, but it sure seemed like there were tons of timed exclusives Sony was opening up the coffers.
You don't wake a sleeping giant.
Just like in my industry. I've always worked for big companies, but never THE biggest one in the industry who has the most cash.
In meetings, you get all these crazy ideas about business strategy and when it gets too crazy some people will bring up the bigwig competing company. There's always a guy who brings up let's reduce the price and try to grab market share. Dont do anything too insane or they'll pony up the cash, deals and marketing and drop the price too. Then what? Now everyone is down price.
Sometimes, it's better to be happy with what you got and inch your way than trying to hoard everything.
Sony tried that and MS said fuck this, we're going to go nuts buying studios and GP. Pretty sure MS has money to spare when they make $50B profit per year. And that's even after factoring in Xbox which might even lose money. And they are still up $50B.