I understand what you're saying, but I still think the "99% of our audience don't give a crap" thing is untested if there aren't articles on high traffic sites. If one was posted, maybe they would. If they never read about it, because the issue is confined to personal blogs which don't get as much traffic, or isolated to Twitter, then they won't give a crap, because they haven't been educated about it. Education is the first step. As soon as people learn about it, they'll care.
I've been gaming since I can remember, but years ago, did I care about stuff like this? Probably not, I don't remember doing anyway. That was solely because I wasn't aware of the issue - I was probably too young for a start. Games to me back then were just that, I didn't have an awareness of the industry and surrounding topics until I got older and started reading about it.
Now I know about it, I care. I'm guessing it'd be the same for most people. Educate them and they'll start taking an interest in the issue.