Capcom has responded to the Dead Rising 4's reviews. In a recent investor Q&A, the English translation of which was published today, Capcom was asked why the zombie game did not receive "more distinguished reviews." Capcom management responded by saying the game's "more approachable" nature did not resonate with everyone.
"Compared to the series up to now, this game was made more approachable in order to allow a wider audience to enjoy it," the company said. "However, there was a wider range of opinions for the new game. Moving forward, we intend to grow unit sales on a continuous basis by releasing additional digital download content while implementing updates for improvements."
http://www.gamespot.com/articles/capcom-acknowledges-mixed-reaction-to-dead-rising-/1100-6447890/