SEEING THE POSSIBILITIES
Build the first chapter of a brand new Ghostbusters experience to attract franchise fans and newcomers.
BUILDING THE REALITY
Our idea was to create the ultimate dream-come-true for Ghostbusters fans: becoming a Ghostbuster themselves. Their first day on the job almost immediately places them face-to-face with the paranormal. Once the first chapter ends, users will want to keep the adventure going.
ENTERING THE WORLD
The goal was for users to truly believe they were entering the Ghostbusters world they know so well. In order to achieve this deeper presence, we wanted users to have the opportunity to explore the iconic Ghostbusters Headquarters before trapping a ghost. We began with the recognizable streets of New York City outside of Ghostbusters HQ. Patton Oswalt introduces users to their new world as Mooglie, the ghost from the logo. Our designers built plenty of space and hidden doors inside the HQ for users to explore and discover new items. The mapping allows for scares and surprises as well as humor. Additionally, users will feel the handles rumble as they shoot the proton pack at Slimer: this gives the reality weight and elicits a physical reaction.
