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[CTLance]

Where did it show up in the Xbox thread?

here

 

[Ziffles]

In case anyone's still wondering, yes it's legit.

 

[B.O.O.M]

I just love this industry

 

[watershed]

Maybe there's implied deadpan delivery in that tweet? Pretty amazing if not.

 

[Alienous]

Oh Jesus.

 

[janoDX]

Yusuf pls. You're embarrassing the others...

 

[Dr.Acula]

The beauty of the slur is that it "passes" as an abbreviation, making the tweet a double troll.

 

[Forsythia]

He must be joking, right?

 

[ThoughtsOfSpeaking]

Maybe he's like Louis Litt from Suits. Constantly says and does dumb shit, but is actually a genuinely committed and hard worker, with a lot of passion for his company.

Thats great.... when you are not the head of Marketing for a division.

He is unsuitable for his role. Point blank, period. When he opens his mouth he either evokes contempt, anger or ridicule.

We are all allowed to make mistakes, but this guys has been making bad public judgment calls for the past year and half nearly.

Time for him to go. He is probably very good at his main role, which is creating advertising strategy, but he needs to be as far in the background as humanly possible.

 

[TheUnsunghero26]

Haha, that's awesome.

I didn't know any company rep who will re-tweet a message containing inflamatory word like "Jap", let alone not checking that the pic in question does not even contain Japanese people, or even real people.

That is until Yusuf Mehdi.

To be fair, he didn't retweet it, only replied to it.

 

[George Claw M.D.]

Hahaha!

 

[Wiktor]

I rememmber when hentai game (and not even a new one, just re-release with added ero content) premiere wrecked Xbox 360 launch in Japan

 

[orthodoxy1095]

"Thanks for sharing"... really?

Regardless of the pic...

...It says "Jap"(instead of JPN)!

You don't say thanks for racial slurs

smh



still a racial slur

JPN works just as well


despite that, I can still see the humor in the tweet.

Forza 5 crowd is genius!

An abbreviation with a period to indicate the abbreviation is hardly a racial/ethnic slur. Do you understand what a slur is? The abbreviation may be offensive to some, but it's not a racial slur. The definition of a racial slur is "a derogatory or disrespectful nickname for a racial group, used without restraint." The use of "Jap." in that tweet indicates no insulting implications. I'm Japanese and I'm not offended by that usage one bit.

 

[Hison Yohannas]

I didn't know any company rep who will re-tweet a message containing inflamatory word like "Jap", let alone not checking that the pic in question does not even contain Japanese people, or even real people.

That is until Yusuf Mehdi.

It usually is not inflamatory in most places in years. Its used as an abbrviation some times. heck, I may be mistaken but im.pretty sure they themselves use it in articles.

 

[ConceptX]

An abbreviation with a period to indicate the abbreviation is hardly a racial/ethnic slur. Do you understand what a slur is? The abbreviation may be offensive to some, but it's not a racial slur. The definition of a racial slur is "a derogatory or disrespectful nickname for a racial group, used without restraint." The use of "Jap." in that tweet indicates no insulting implications. I'm Japanese and I'm not offended by that usage one bit.

This.

The full stop surprisingly makes a hell of a difference, Jap. crowds is clearly "Japanese crowds" not "Japs", "The Japs" or XYZ variation.

Anyway, this thread/tweet is perfect.

 

[Erolsky]

Genius. Trolling us all. Even better than major nelsons GIF support showing on xbox one.

 

[Arozay]

An abbreviation with a period to indicate the abbreviation is hardly a racial/ethnic slur. Do you understand what a slur is? The abbreviation may be offensive to some, but it's not a racial slur. The definition of a racial slur is "a derogatory or disrespectful nickname for a racial group, used without restraint." The use of "Jap." in that tweet indicates no insulting implications. I'm Japanese and I'm not offended by that usage one bit.

It's a slur if you're told it's a slur, or you were part of the WW2 time travelling soldier program. To be fair I think it's mainly an american thing.

 

[reKon]

On dear..

 

[HabeeNo]

GAF > Twitter > GAF(?)

 

[Neuromancer]

Yusuf you magnificent bastard

 

[Myshkin]

This pic probably really brightened Mehdi's mood.
It's great when such a simple act of kindness can help someone get through their dreary day.

 

[darthbob]

An abbreviation with a period to indicate the abbreviation is hardly a racial/ethnic slur. Do you understand what a slur is? The abbreviation may be offensive to some, but it's not a racial slur. The definition of a racial slur is "a derogatory or disrespectful nickname for a racial group, used without restraint." The use of "Jap." in that tweet indicates no insulting implications. I'm Japanese and I'm not offended by that usage one bit.

I think it's in everyone's best interest if this discussion not continue. It's barely even relevant to the thread.

Let's go back to laughing at poor Yusuf, eh?

 

[WarpathDC]

Do you think MS will turn 10 systems in Japan today?

Spoiler

It's late

 

[Trojan]

Picture me trollin'

 

[Hubble]

Funny thing is the tweet says "Room full of jap" when the cutouts are not lol.

 

[DidntKnowJack]

This is the greatest thing I have ever seen on the internet.

 

[eyeball_kid]

The fact that the "party" is made of Forza crowd sprites just makes this so joyous. I can't stop laughing.

(are the Forza crowd avatars just members of the dev team?)

 

[FantasticMrFoxdie]

BTW Credit goes to

lolol

 

[Touch fuzZy. get BizZay]

I can't wipe the smile from my face...too clever

 

[nib95]

The fact that the "party" is made of Forza crowd sprites just makes this so joyous. I can't stop laughing.

(are the Forza crowd avatars just members of the dev team?)

Yeap. However, many of the sprites/developers are actually duplicated over and over.

 

[Fess]

He's obviously just dismissing the pic without sounding like it bothered him much, if that was his response to a real launch crowd it would sound like he didn't care much about the launch (which he probably don't considering how US centric the console has been so far)

 

[Dega]

? The guy is just playing along obviously. :s

 

[Trojan]

Any bets on the number of hours until he deletes that tweet?

I will set the over/under at 8 hrs. He's probably operating in Seattle time (PST) right now and still has a couple hrs to realize his mistake before bed. If not, he will probably get told to delete it tomorrow AM since it has language that can be construed as a racial slur and MS wants none of that.

 

[juicyfruitas]

speaks volumes about the current condition of the xbox brand when their Chief Marketing Officer falls for shit like this

SMH

 

[GillianSeed79]

Really. Really? No, really? Really. You can't be serious. Really?

Don't worry guys, I have an exclusive photo of Yusuf Mehdi's successor:

 

[SegaShack]

Perfect response:

 

[Vestax]

Yup, thanks to him, the thread became EPIC. LOL

 

[Phlebas]

Perfect response:

That flew over my head until now.. Wow

 

[Fess]

? The guy is just playing along obviously. :s

Definitely, I can't believe people don't get it, it would be the worst and most jaded response to a console launch ever if he was serious.

great pic. thx for sharing

I mean, come on now

 

[nib95]

Perfect response:

 

[Hison Yohannas]

People really jumping on this vague statement.

 

[Ramrock]

Definitely, I can't believe people don't get it, it would be the worst and most jaded response to a console launch ever if he was serious.

great pic. thx for sharing

I mean, come on now

Not really.
It's Yusuf. He is clearly serious.

 

[Darksol]

Amazing. Truly fantastic.

 

[Fess]

Not really.
It's Yusuf. He is clearly serious.

If he was serious, it would be a "Cool for you. Now stop bothering me. I'm eating." response. He just sounds too jaded, it's an anti-hype reply in a situation like this when everything you say usually end with !!! and/or etc. If you would go into a Driveclub hype-train thread and say "great vid. thx for sharing." when everyone are going nuts over a new awesome HD video people would know what you really meant. To me it's a masked and sour "Whatever." response. But maybe that's the way he really is

 

[Vire]

There is so much awesome in this tweet, I don't even know where to begin.

 

[Brunobi02]

Not really.
It's Yusuf. He is clearly serious.

Agreed. It would be much worse if he wasn't serious. Why call attention to a tweet that is making fun of the launch of XBONE in Japan? The launch is already gonna be challenging without him adding fuel to the fire.

 

[Mihael Mello Keehl]

Heh this man has clowned himself lol. Not gonna lie though I thought the crowd was real at first too. Cut him some slack guys.

 

[firen]

everything. so perfect.

 

[Fess]

Agreed. It would be much worse if he wasn't serious. Why call attention to a tweet that is making fun of the launch of XBONE in Japan? The launch is already gonna be challenging without him adding fuel to the fire.

You actually have a point there, hmm :/ awful PR work on so many levels if he's serious, as if it isn't bad enough to launch the console a year later for no reason

 

[Ol No Bones]

I'm a happy XB1 gamer and I laughed my head off at this. This guy.