Dear god, it's like they saw the satirical photoshop of the Arkham Asylum cover floating around on the web and they decided to just go with it.
And I've rather liked their whole white/red aesthetic with this game, but this cover just takes it waaaay too far. In a way it's so bad it's good, though, it's like it's self-aware "yeah, we are doing the gamez because we want the salez first and foremost, we don't give a fuck".
And I hate people trying to promote/understand/sell games in a fashion similar to how people have been doing with the movie industry for quite some time. "10 out of 10!!!!! BUY IT!!", ridiculous.