"I think that Windows 8 is kind of a catastrophe for everybody in the PC space. I think that we're going to lose some of the top-tier PC [original equipment manufacturers]. They'll exit the market. I think margins are going to be destroyed for a bunch of people. If that's true, it's going to be a good idea to have alternatives to hedge against that eventuality," said Newell.
The alternatives he is referring to are the other platforms Valve is setting up its Steam content distribution platform. The company already has Steam client for Apple OS X, with quite a few of its games ported to, and enabled to existing buyers using SteamPlay. The company also recently announced that its client for desktop Linux (Ubuntu, to be precise), is up and running, and that it sees a future for PC gaming on Linux.
Moving the PC gaming to Linux is not a herculean task, and is just going to need a few few big companies to take initiatives. One of them is Valve, the others include companies governing Linux distributions, hardware vendors getting their act together and releasing fully-functional drivers, and lastly, for game developers to see the potential in all of it. The move to Linux doesn't change the machine, it only changes the software.
"One, we're trying to make sure that Linux thrives. Our perception is that one of the big problems holding Linux back is the absence of games. I think that a lot of people - in their thinking about platforms - don't realize how critical games are as a consumer driver of purchases and usage. So we're going to continue working with the Linux distribution guys, shipping Steam, shipping our games, and making it as easy as possible for anybody who's engaged with us - putting their games on Steam and getting those running on Linux, as well. It's a hedging strategy," said Newell.