pcostabel
Gold Member
Forbes
Some techies say PlayStation 3, which may debut by midyear and could end up in 100 million homes in five years, will usher in the next microchip revolution. The Sony system owes its prowess to a microprocessor called Cell, which was cooked up by chip wizards at IBM (with help from Sony and Toshiba) at a cost of $400 million over five years. The Cell chip, based on a design inspired by supercomputers, runs at least ten times as fast as Intel's most powerful Pentium. More important, Cell boasts a staggering fiftyfold advantage in handling graphics-intensive applications that will define the next generation of visual entertainment--blindingly fast and seductively immersive games, virtual-reality romps, wireless downloads, real-time video chat, interactive TV shows with multiple endings and a panoply of new services yet to be dreamed up.
BM reckons Cell, potent and versatile, can do a lot more than just play games. It sees a role for it in mobile phones, handheld video players, high-definition televisions, car design and more. Scientists at Stanford University are building a Cell-based supercomputer. Toshiba plans to use the superchip in TV sets, which one day could let fans watch a football game from multiple camera angles they control. Raytheon is set to use Cell in missile systems, artillery shells and radar. Other companies envision new high-definition medical imaging. "Cell is the next step in the evolution of the microprocessor. It's a peek into the future," says Craig Lund, chief technology officer at Mercury Computer Systems, which makes medical and military systems and is taking orders for Cell servers.
IBM is already at work on beefier versions of Cell, and it has launched an allout campaign to woo a new generation of code-crunchers and game boys to write software for its futuristic chip. In an extraordinary move IBM disclosed hundreds of Cell's design secrets on the Internet, releasing a developer's guide that 10,000 programmers have since downloaded. IBM, with annual sales of $94 billion, says Cell could power hundreds of new apps, create a new video-processing industry and fuel a multibillion-dollar buildout of tech hardware over ten years.
"We think this is going to spawn the next generation of growth in the industry," says James Kahle, 45, the renowned chip designer and IBM Fellow who oversaw the creation of Cell. "This chip will give you performance that is not achievable with any other architecture." Adds H. Peter Hofstee, an IBM scientist and the chief architect of a key part of the Cell chip: "We're talking about everything from making TVs to shooting things up into space to building huge supercomputers." He and Kahle spend much of their time on the road, running mind-blowing demos and proselytizing prospective licensees and geek groupies.