I dont think better marketing would improve sales much at all.
The games dont resonate with gamers. Grounded, Avowed or Outer Worlds are all games that have a odd combo or being too quirky/DEI-ish/cartoony. But if you look at their earlier games you had better and gritter adventure/RPG games like SW, NWN, Fallout Vegas.
Very similar to Bioware changing from their old gritty RPGs to modern games Mass Effect Andromeda and Veilguard.