Support NeoGAF

[winjer]

Intel drops Intel Pentium en Intel Celeron brand names

Today, Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack....

www.guru3d.com

Today, Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack.

With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Intel® Core™, Intel® Evo™ and Intel vPro®. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product’s value proposition, while simplifying the purchasing experience for customers.

About Intel Processor: Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel’s current product offerings and Intel’s product roadmap.

“Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”

-Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms

Yes, you read that right. The new name for the Pentium and Celeron range is "Intel Processor"

 

[names are for friends]

Lmfao. Good job making things simpler for consumers Intel, it's not like Celeron was a well-established branding and it's not like 'processor' is a generic term that covers pretty much all of your consumer-facing products

 

[The_Mike]

The journalist didn't ask the most important question:

Whats is the processors pronouns?

 

[nkarafo]

I guess googling "processors" generally, will give you more Intel products. And i bet that's the idea.

But if so, they should have named them "Intel CPU".

 

[Magic Carpet]

No more peanut butter and celery.

 

[Jennings]

And coming soon, the Nintendo Console.

 

[phaedrus]

The journalist didn't ask the most important question:

Whats is the processors pronouns?

 

[names are for friends]

The journalist didn't ask the most important question:

Whats is the processors pronouns?

You know, I wasn't a fan of the SJWs before, but Intel product branding? Is nothing sacred to these monsters?!

 

[Teslerum]

How many people in here started with a Pentium II or III?

 

[Jennings]

How many people in here started with a Pentium II or III?

The first computer I built with my own money was a 386DX with 4 megabytes of ram and a 30meg Maxtor hard drive.

The first computer I used was in grade school and it was some sort of Commodore with tape cassette drives.

The first Pentium I owned was a standard Pentium.

 

[Hendrick's]

Good. I hate meaningless marketing words.

 

[DaGwaphics]

Intel drops Intel Pentium en Intel Celeron brand names

Today, Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack....

www.guru3d.com

Yes, you read that right. The new name for the Pentium and Celeron range is "Intel Processor"

Sounds hilariously bad in so many ways. So, you know those super slow processors in the cheapest of laptops yep, those are "Intel Processors" right there. If you're going to create a branding that sounds like it associates with your entire range of products, you associate with the poorest performing parts, obviously.

Why not a "essential" series of processors, or something along those lines.

 

[Skifi28]

It's like parody, except it's real. Some people probably got paid millions for such a decision.

 

[Kuranghi]

Not generic enough, they should've called it "Computer Part".

 

[alabtrosMyster]

The journalist didn't ask the most important question:

Whats is the processors pronouns?

Fui/Fuye

 

[GymWolf]

The son of the guy who had this idea is probably named human being.

 

[Happosai]

I guess googling "processors" generally, will give you more Intel products. And i bet that's the idea.

But if so, they should have named them "Intel CPU".

They thought about releasing a beta version of Intel Incel but backlash forced it to be suspended only to private sale.

 

[PhoenixTank]

Fucking love the Ars Technica article on this. I don't know if they are trying to be low key snarky about how little the naming helps anything but it sure straddles the the line.

Intel announced today that its laptop chips will shed the Pentium and Celeron branding beginning in Q1 of 2023, to be replaced by "Intel Processor." The word "Processor" has a capital P so that you don't confuse an Intel Processor with an Intel processor.
[SNIP]
We don't know how many Intel Processors are launching in Q1 of 2023 or which Intel processor architecture they will use. Intel also wouldn't tell us whether low-end desktop Intel processors will become Intel Processors in the future (a company spokesperson would only tell us that Intel has no low-end desktop CPUs slated to launch in Q1 of 2023). However, Intel processors that currently use the Pentium and Celeron branding will continue to do so—they won't be rebranded as Intel Processors retroactively.

I, too, look forward to the release of future Intel Processors and Intel processors.

 

[LordCBH]

So you drop a long running, well known branding (Pentium) and replace it with the most generic thing possible.

Waiting on the Weird Al song “It’s All About the Intel Processors!”

 

[DaGwaphics]

Fucking love the Ars Technica article on this. I don't know if they are trying to be low key snarky about how little the naming helps anything but it sure straddles the the line.


I, too, look forward to the release of future Intel Processors and Intel processors.

If you are going to make a name that generic, at least make the namesake product your halo product. In that case, at least the Intel Processor would be associated with a very expensive, well performing chip.

 

[Kuranghi]

Introducing new NeoGAF Member kuranghi! Not to be confused with me, NeoGAF Member Kuranghi, but who would make this mistake really.

 

[Fbh]

Smart way to confuse less tech savy customers.

 

[Cyberpunkd]

The journalist didn't ask the most important question:

Whats is the processors pronouns?

Nano and meter.

 

[StreetsofBeige]

Yes, you read that right. The new name for the Pentium and Celeron range is "Intel Processor"

"Hey, what processor do you have in your PC?"

"Intel Processor"

"Ya, but which one?"

"Intel"

"I know that, but which one?"

"The Intel Processor'

 

[Shizumapower]

Pentium and Celeron range is "Intel Processor"

 

[winjer]

"Hey, what processor do you have in your PC?"

"Intel Processor"

"Ya, but which one?"

"Intel"

"I know that, but which one?"

"The Intel Processor'

It can get worse.

- I just bought a new processor.

- Which one?

- A 12700K.

- Is that an Intel Processor?

- No.

- But it's made by Intel?

- Yes.

- And it's a Processor?

- Yes.

- So it's an Intel Processor?

- No.

- What the F***.

 

[Xyphie]

Call any lowest-end processor containing your high performance core "Core i1 12345", and any processor containing just the efficiency cores "Intel Atom 12345". There, I just solved your naming scheme.

 

[Kuranghi]

This is very funny to me because average consumers coming to where I work to buy computers (not from me, I'm a telly man) are already hyper confused by the number of different Intel processors that exist. You need to do like an hour of online research before buying just to know whats good and whats slightly worse/shite for the same money.

People sometimes ask me about buying a laptop and I say well I'm a telly guy but I'm a big computer nerd so I can probably answer some questions while we wait for the relevant store staff and then they ask whats better between Celeron or Silver or Gold or whatever and I'm like:

lol I should preface "computer nerd" with "but I only buy high end parts so I have no clue about any of this £200 laptop/chromebook shite".

 

[crackajack]

At least it is in line with the streamlining of logos.
Branding generally really seems on a path of devolution which actually isn't bad per se since i7 12347UFK means nothing but calling your processor line Processor is a bit too much, or too little, and replaces the only thing that kind of meant something.

 

[Badlucktroll]

Instead of labeling that computers have garbage celeron, they are just going to say it has an “intel processor”. Smart.

 

[TheThreadsThatBindUs]

It's like parody, except it's real. Some people probably got paid millions for such a decision.

So many major company execs in the US just seem to be failing upwards.

Management incompetence is the biggest issue facing the global private sector and only seems to be getting worse and worse over time.

 

[GenericUser]

I have a computer with a pentium processor. I feel special, smile.

 

[Pagusas]

Instead of labeling that computers have garbage celeron, they are just going to say it has an “intel processor”. Smart.

Yup, Intel realized they've made celeron into a synonyms for hot garbage to even general consumers, so instead of fixing the issue with their low tier lines, they are just rebranding them.

 

[Drew1440]

How many people in here started with a Pentium II or III?

First system my parents had was a Cyrix-based PC running Windows 98. The first laptop was a Celeron (Toshiba A60).

Have a lot of memories of Intel Celerons, pretty much all RM school PC's in the UK used them.

 

[Rest]

Naw dawg.

 

[ReBurn]

How many people in here started with a Pentium II or III?

I started before Pentium. My first 16-bit processor was an 80286. I learned assembly on 8-bit processors, mainly 8088.

 

[chromhound]

 

[StreetsofBeige]

It can get worse.

- I just bought a new processor.

- Which one?

- A 12700K.

- Is that an Intel Processor?

- No.

- But it's made by Intel?

- Yes.

- And it's a Processor?

- Yes.

- So it's an Intel Processor?

- No.

- What the F***.

Maybe at head office it was super simple.

- Hey everyone, execs have asked us to come up with a new cpu name

- Hey finance department, how much budget and free lunches do we get?

- $0

- Hey execs, we present you with the "Intel Processor"

 

[Kuranghi]

Maybe at head office it was super simple.

- Hey everyone, execs have asked us to come up with a new cpu name

- Hey finance department, how much budget and free lunches do we get?

- $0

- Hey execs, we present you with the "Intel Processor"

This reminds me of a much stupider story about a UK university paying a company hundreds of thousands to come up with new names and they basically came back with "X University" and "University of X" I can't find the article/story now of course so I possibly dreamed it I don't dream so its not that, maybe it was satire.

 

[cinnamonandgravy]

intel... what are you doing?

 

[ReBurn]

Yup, Intel realized they've made celeron into a synonyms for hot garbage to even general consumers, so instead of fixing the issue with their low tier lines, they are just rebranding them.

The issue with Celeron isn't even necessarily Celeron as much as the builds they are placed in. Sure they are budget processors and as such are limited. But hardware manufacturers also usually dump them into memory and bandwidth starved budget boxes with low amounts of the slowest RAM available, low performance storage, etc. The CPU got the bad rap, but usually the whole box is crap.

Celeron chips aren't really bad for what they are. Nobody should expect good performance from them in a top end gaming rig or anything but for general use they can perform well enough if you give them enough breathing room with the rest of the hardware. But if you're going to properly size RAM and storage it would probably be worth it to just get a core i3 for an extra 60 bucks or so.

 

[night13x]

Can't wait for the next intel intel processor.

 

[Fuz]

I guess googling "processors" generally, will give you more Intel products. And i bet that's the idea.

But if so, they should have named them "Intel CPU".

Good thinking.


What a scummy move.

 

[Gp1]

Kill a 30 years old consolidated brand to create a branding mess.

Way to go back Intel

 

[alabtrosMyster]

The son of the guy who had this idea is probably named human being.

I named my kids:
Definitely-human-8 011 132 954
And
Definitely-human8 012 045 565


This way they're easy to recognize!

 

[UnNamed]

Imagine to say to the clerk I'm looking for a notebook with the Intel processor Intel Processor

 

[Kagoshima_Luke]

I hope Nintendo's next console is the Nintendo Console.

 

[GloveSlap]

The Pentium name could still be an asset if done right. Maybe simplify the naming schemes a little and etch a nice logo on the processor like AMD does.

 

[Denton]

Intel has such lame names, this is just par for the course. Pentium was not great, celeron was somehow worse, then the core idiocy, and now just...Intel Processor. Lmao.

Meanwhile AMD keeps rocking it, from Duron and Athlon to Xeon and Ryzen.

 

[names are for friends]

I hope Nintendo's next console is the Nintendo Console.

They could call it the Nintendo Family Computer. It sounds a little more friendly & wholesome y'know?