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[Gamezone]

At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with.

In that spirit, I’m pleased to share that we are changing the name of our game development organization from Microsoft Studios to Xbox Game Studios.

Read more at:

https://news.xbox.com/en-us/2019/02/05/introducing-xbox-game-studios/#CXDITx2bGxDbkPBA.99

 

[DunDunDunpachi]

Pretty neat. Wonder what implications this will have for gamers who want to play on non-Microsoft hardware. After all, they might not want to associate "Xbox" with "needs a Microsoft product" if they're going cross-platform/streaming.

 

[Salvatron]

It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile.

I find it a little bit of an odd semantic decision. To me, the word 'Xbox' is so directly tied to the physical console. When I think 'Microsoft Studios' I can see there may not be as clear a distinction it's a game studio, but why not just insert the word 'game' in there officially.. Microsoft Game Studios? But hey, I'm sure they focus-grouped the hell of this change beforehand.

 

[Kagey K]

I find it a little bit of an odd semantic decision. To me, the word 'Xbox' is so directly tied to the physical console. When I think 'Microsoft Studios' I can see there may not be as clear a distinction it's a game studio, but why not just insert the word 'game' in there officially.. Microsoft Game Studios? But hey, I'm sure they focus-grouped the hell of this change beforehand.

Yeah MS game studios made me think Xbox/PC. Xbox game studios just makes me think console.

I’m sure they must have their reasons and it looks like an attempt to unify the brand, but I lose the PC thought as I read the name.

 

[Trogdor1123]

Yeah MS game studios made me think Xbox/PC. Xbox game studios just makes me think console.

I’m sure they must have their reasons and it looks like an attempt to unify the brand, but I lose the PC thought as I read the name.

I was thinking this too, kind of doesn't bode well for PC gamepass. Im just guessing though

 

[Jigsaah]

Xbox Game Studios means platform. Tryna shed that console stigma looks like to me. I'm interested to see what they got.

 

[Breakage]

It shows commitment, but it does make me wonder what "Xbox" will actually mean in the future. For example, will a cheap Moto smartphone one day double up as an "Xbox"? I'm personally not a fan of this Xbox everywhere vision that Microsoft seems to be moving towards.

 

[The Alien]

Xbox Game Studios means platform. Tryna shed that console stigma looks like to me. I'm interested to see what they got.

Yep.....I'd agree. Once consoles are Gone and u can play anywhere, you can hit up your xbox app.

 

[Hendrick's]

I always wondered why they haven't expanded XBL and the Xbox store to PC gamers instead of trying to use the Windows Store. I wonder of this is the first steps to this.

 

[AgentP]

Let me know when Xbox makes games for non-MS platforms, otherwise this is just talk and a Trojan horse.

 

[Gavon West]

Xbox Game Studios means platform. Tryna shed that console stigma looks like to me. I'm interested to see what they got.

Yeah. Preparing for the umbrella coming next gen.

 

[Gamezone]

I always wondered why they haven't expanded XBL and the Xbox store to PC gamers instead of trying to use the Windows Store. I wonder of this is the first steps to this.

Is probably a bit more complicated. Expand their store? You mean all their games too?

 

[demigod]

I find it a little bit of an odd semantic decision. To me, the word 'Xbox' is so directly tied to the physical console. When I think 'Microsoft Studios' I can see there may not be as clear a distinction it's a game studio, but why not just insert the word 'game' in there officially.. Microsoft Game Studios? But hey, I'm sure they focus-grouped the hell of this change beforehand.

They were known as Microsoft Game Studios before. But yeah i agree xbox is known for console. Maybe they want it the same name as Xbox Live.

 

[Iced Arcade]

I always wondered why they haven't expanded XBL and the Xbox store to PC gamers instead of trying to use the Windows Store. I wonder of this is the first steps to this.

You mean the microsoft store thats both PC and xbox?

 

[Dr. Claus]

Yeah. Preparing for the umbrella coming next gen.

God I hope not.

 

[StreetsofBeige]

Not sure what the purpose really is...... people are getting mixed up between Microsoft Studios and Xbox Game Studios?

Promoting a new XGS tagline is going to boost sales?

 

[TLZ]

Cool cool. Now give me a ton of good single player games next gen

 

[DiscoJer]

This makes no sense. They want to become a cross-platform game publisher, but decided to change the name of their company from one that was largely neutral to one named after their own specific console?

 

[StreetsofBeige]

Yeah MS game studios made me think Xbox/PC. Xbox game studios just makes me think console.

I’m sure they must have their reasons and it looks like an attempt to unify the brand, but I lose the PC thought as I read the name.

Same here.

On one hand they are trying to expand the focus, but calling it XBOX Game Studios makes it focus right back at Xbox consoles.

The thinking is probably their focus on Xbox GP and Live everywhere in hopes "Xbox" simply means gaming on a wide array of devices. But personally, I don't think it's there yet. Pretty sure if you ask 100 gamers what Xbox means, they'll probably say console gaming on 360 or One. And not Anywhere gaming on a tablet.

To me, this new XGS is more suited probably years form now after they've spread their gaming apps and strategy elsewhere (assuming it works).

 

[Hendrick's]

You mean the microsoft store thats both PC and xbox?

Yes. But done in a way that would be easy to distinguish platforms. Granted they would need to expand play anywhere to make it seamless.

 

[Gavon West]

This makes no sense. They want to become a cross-platform game publisher, but decided to change the name of their company from one that was largely neutral to one named after their own specific console?

Gee! Maybe they know something you dont? Lol. The world looks different depending on where you sit.

 

[Hendrick's]

Gee! Maybe they know something you dont? Lol. The world looks different depending on where you sit.

They have been positioning the name Xbox to mean more than a console for years now.

 

[Gavon West]

They have been positioning the name Xbox to mean more than a console for years now.

Its done now. I dig it!

 

[sn0man]

Parallels to Google rebranding as Alphabet. I can imagine that some inside of MS prefer that the companies have some distance and branding might be a simple way to do that.

 

[ResilientBanana]

Makes sense to me. Xbox is a platform that's now spanning across, PC, Xbox, Switch, iOS and Android.

 

[dottme]

Now they can say Xbox exclusive even if the game release on Xbox One, PC, Nintendo Switch, Android, IOS ....
As long as it is produced by the Xbox division, it’s an Xbox exclusive game.

I think they are trying to merge their PC side and Xbox side more and more.

 

[Gavon West]

Now they can say Xbox exclusive even if the game release on Xbox One, PC, Nintendo Switch, Android, IOS ....
As long as it is produced by the Xbox division, it’s an Xbox exclusive game.

I think they are trying to merge their PC side and Xbox side more and more.

They are!

 

[IbizaPocholo]

 

[CyberPanda]

Summary?

 

[nikolino840]

 

[nikolino840]

So...

-compulsion games
-undead labs
-rare
-playground
-turn 10
-inxile
-double fine
-ninja theory
-343 industries
-the coalition
-the initiative
-obsidian

Plus
-mojang
-contracts for PC games like Age of Empires (Age of Empires studio) and Flight Simulator (asobo)
-id@box

 

[nikolino840]