Interceptor
Banned
Most of that (besides I guess the Kyoto HQ) has been in the past 2-3 years, no? I thought the question in the OP was more referring to the massive amount of money they made in the Wii/DS days, a lot of which was seemingly not invested in much of anything around that time.
It's definitely a fine strategy to have a lot of liquidity that can be used like they're using it now- to diversify their business efforts in order to survive when their primary business takes a downturn- but I personally think this is a process they should've begun closer to 2008 when they were pulling in record profits.
Typically investors expect businesses to grow, and there was no better time to start doing that on a larger scale during the heights of the Wii/DS era.
- Building the new HQ actually began around 2008.
- They spend insane amounts on R&D
- Unlike Apple they paid dividends during their success
- Their was a minor earthquake in 2011 which is always forgotten, they donated a lot.
- 10% of DENA
- They rebought their own stock
- all the other stuff already mentioned.