I'm not quite sure I really see the point of this, other than to maybe put the scare onto people. Educationally, who doesn't know that piracy is illegal at this point? For many things such as music/TV the "downloading it to try it" or "I can't find it anywhere else" is pretty moot these days with services like Netflix/Spotify, too (though I'm sure there are plenty of super obscure things that aren't available through legal means).
Almost anyone pirating content in 2017 is doing it because they don't want to pay for it, I can't see why this would stop them.
If it is no longer available to purchase (the case with a massive amount of music I like) or I'm being unnecessarily price-gouged in my territory (software, always software), I will pirate. I feel that more than justifies my actions enough.
That said, I will always purchase amid the correct circumstances - Availability and fair pricing