Microsofts Hunert Smoke
Banned
E3 2019 is going to be a big year for Xbox at E3, it seems. Head of Xbox Phil Spencer said on a recent podcast that Microsoft's showing at E3 this year will be "as big" as it's ever been for Xbox, and one reason why might be because Sony is dropping out of E3.
Speaking to Major Nelson, Spencer started off by saying, "This is going to be a fun E3 for us." He recalled an internal Microsoft conversation about E3 after the "news" that dropped last year about E3, which is presumably a reference to Sony skipping the show.
"There was some news about E3 back in the fall. We had a discussion internally about, 'Should we go big?' 'Should we save some money?' 'What does that mean?' We decided, no [we're not going to save money], we're going to do our thing," Spencer said. "We're going to go and be as big at E3 as we've ever been. I love that opportunity."
Spencer didn't get into specifics, but he said the content lineup from Xbox for E3 2019 is already "great." The company also plans to talk about the future of Xbox and more about what the Xbox brand means--beyond console.
Also in the interview, Spencer talked about Xbox's position in 2019, saying the groundwork that Microsoft put down in recent years will really begin to pay off this year. Quoting George W. Bush, Spencer said, "This is a year where it's not strategery--we're going to roll up our sleeves and we're going to show. I love that. Now it's go time."
Microsoft won't be saving money this year, they are spending it all and going all in. They also have things set for a very big 2019 so I expect numerous prizes at E3 and even before E3.
This E3 will have not only no expense spared, but the biggest line-up they've ever had. Coming off what may be the best year in Xbox One's history this gen, it looks like they are going in for the kill. Plus, they seem to have the whole show to themselves outside Nintendos treehouse, so if they pull it off people will be talking about it for months.
