CubeRevolution
Member
Iwata: "We are preparing several titles to be launched toward the end of this year"
Iwata
Wii Music and Shigeru Miyamoto is not God!
Iwata:
http://www.nintendo.co.jp/ir/en/library/events/090508qa/index.html
Q:
Tell me about your view on third party software in this fiscal year. Due to good sales last year, the U.S. and European sales during January-March of this year were little below that of last year. As to your software plan in the latter half of the year which can regain sales momentum, are you mainly considering first party software? Or, are you expecting major third party titles for the plan? Will there be other software unknown to us now?
Also, the shipment forecast for DS software is less than last year. In Japan, the sales of Nintendo DS in the 4th quarter of last fiscal year ended up being the same level shortly before the launch of Nintendo DSi. You showed today the European figures from the UK, Germany and France. Are the European Nintendo DSi sales in the next month coming down to the same level of last year's Nintendo DS Lite sales? Are you expecting to launch Nintendo DS software that can drive demands for hardware in the latter half of this fiscal year? At when is the company planning to launch software that drives the Nintendo DSi sales?
Iwata
A: First of all, please understand that I am not in a position to comment on third parties software, especially when the lineup has not been announced by them.
The reason why I said today that April, May and June sales of Wii will not reach last year's results but that the situation will change from summer this year was because the company has been preparing for several titles to be launched toward the end of this year that can drive the market.
Since the software publishers, especially Western ones, are telling us that they will focus on developing for Wii, we are of course hopeful that they will launch additional titles of which I am not aware today. On the other hand, we must disclose our financial forecast by publicly confirming the company's plans with people in the market. We cannot unreasonably increase the expected shipment numbers by relying on software which may or may not be a great hit in the end, so these unknown software have not been taken into my consideration. However, there are possibilities that such titles can emerge, so we are hopeful.
As for Nintendo DS, software in general had experienced an over-exuberant period when any software could sell well as long as they launched. Such an overheated period, of course, cannot last forever. As time goes by, the difference between software which sells and those that cannot becomes obvious. The software that could not sell can become redundant inventory at distributors and retailers.
While there may be a different scenario if a brand new proposal that I am unaware of now would be made by software publishers and become hits, we have prepared our financial forecast based upon figures we were more certain of today. Accordingly, as the market is always changing, the opinion that calls our forecast rather conservative may be right.
We still need some time before we can determine the sales ratio between Nintendo DSi and Nintendo DS Lite. In the U.S. and Europe, portable game machines can sell relatively well in June and first half of July. Sales last year during this period were high, and we expect the same level of sales this year.
Nintendo is of course planning on launching software, and we expect the software publishers to make a variety of proposals, some of which will be appealing enough to attract new customers.
Wii Music and Shigeru Miyamoto is not God!
Q: Last year at this stage, I said that I was faced with severe memory shortages due to the lack of Wii's internal memory because I had downloaded more than 40 applications onto my Wii hardware between Wii Channels and Virtual Console titles. I'd like to first thank you for solving it at last. With that, I have seen your "Wii-no-ma" announcement on Nintendo Channel and noticed that President Iwata sounded like repeatedly apologizing in the video for the delay in software launches for this spring. Also, last time when I asked a question, we discussed the issue that Wii Music was not selling very well. During January to March this year, Wii did not perform well in Japan. In addition, we are now seeing a delay in software launches. Before that, there were some software with bugs. While I highly appreciate your apologetic attitude in the Wii-no-ma video and I believe that Nintendo's strategy is not wrong per se, I feel small mistakes are surfacing.
What do you think are the reasons why such mistakes take place? Is it due to the lack of resources at the low-level of the organization? Please give me your analysis and the countermeasure.
Iwata:
A: (...) If you have included our inability to launch software in a timely fashion in the former half of this year as one of these mistakes, I have to express my disagreement to such a use of the term. Honestly speaking, whether entertainment software is good enough or not cannot be told until development nears completion. Even amongst the software created by Shigeru Miyamoto of Nintendo, some have turned out to be entertaining enough in line with the original development concept while some turned out to be lacking something in the end.
One of the reasons why Miyamoto is highly praised is because of his ability to stop, rethink about, and fix how he can convey the appeal of a software when he finds out during the latter phase of development that the software will not be good enough. This is why the games he has worked on have a high batting average to produce big hits. However, he is not God and even Miyamoto himself cannot hit the mark every time nor always predict how long it takes to complete development. I believe my management job is to set parameters of the development timeframe, and with this uncertainty in mind, to plan our product launch timings without too much time between each one, but it is not easy to get this down perfectly. (...)
http://www.nintendo.co.jp/ir/en/library/events/090508qa/index.html