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Jaffe:"Is this biased journalism? Or is it just me?"

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Man, you guys sure know a lot about interviews and how they should be conducted.

All those hard hitting Q&A's you've been reading in the nerd press must be paying off!
 
patsu said:
Nope. KZ2 is off-limit because the Email forbids talking about future stuff.

I must not be seeing that - where does it forbid it?

EDIT: Are you talking about the 'life-to-date chronology' part?
 
Where was Jaffe and the Sony Defense Force when EGM released the infamous "post-launch" interviews about Microsoft and Sony? Sensitivity about a console or a company is just plain stupid. The same people getting mad now are the same people who said "EGM PWNED MS" in the first post-launch interview.

Get over it. The journalist is saying what everyone knows, but using a PS3 developer's point of view to put new light on things.
 
Vinci said:
I must not be seeing that - where does it forbid it?

EDIT: Are you talking about the 'life-to-date chronology' part?

Yes, also in the OP (unclear whether it's follow up email or phone call ? or just David J's interpretation)

he says he's looking at the PS life to date (and not focusing on upcoming things that could swing the console's fortunes ((ala KILLZONE 2, GOW 3, UNCHARTED 2, MLB 09, potential price drop,etc)) ).
 
Guy Legend said:
So basically they're writing an article on the supposed failure of the PS3. Wonderful journalism...
When the last two consoles by the console are the best selling consoles ever, making the company millions of dollars, and the new console is a massive moneysink that comes 3rd in the race - yes, that's called a failure. It doesn't matter how good the games are.
 
Who the hell would ask a 3rd party dev about things related to financials/sales.
Go ask a PR guy for that, at least talk about his upcoming game or something.
 
Ballistictiger said:
Who the hell would ask a 3rd party dev about things related to financials/sales.
Go ask a PR guy for that, at least talk about his upcoming game or something.
For the same reason news networks don't usually go to members of the press office for sensible discussion about government policy. They're only going to get the party/PR line.
 
Ballistictiger said:
Who the hell would ask a 3rd party dev about things related to financials/sales.
Go ask a PR guy for that, at least talk about his upcoming game or something.
i will say this YET AGAIN. we have no idea who else the journalist asked. he probably has asked PR guys similar questions. wanting the opinion of someone who works/worked at Sony in a different area who is directly affected by financials/sales but not in a position to do something about them, is a perfectly valid perspective to pursue.

for about the fourth time in this thread i'm going to say this. i doubt the journalist hinged the entire article on the answer to a handful of questions posed to David Jaffe.
 
Robert Ashley said:
Man, you guys sure know a lot about interviews and how they should be conducted.

All those hard hitting Q&A's you've been reading in the nerd press must be paying off!

Care to elaborate?

I agree that the accusations of bias are ridiculous. I also happen to think the questions are poor ones, or at least poorly phrased. I'm no journalist, but if someone wanted to interview me regarding my profession or my industry, I would expect them to do some research first.

Of course, I could simply disagree. But to be honest, my toleration for bullshit only goes so far, and I'd be more inclined to simply decline than bother to answer.
 
Robert Ashley said:
Man, you guys sure know a lot about interviews and how they should be conducted.

All those hard hitting Q&A's you've been reading in the nerd press must be paying off!

get out now! never come back!

this thread is death!
 
Flavius said:
Care to elaborate?

I agree that the accusations of bias are ridiculous. I also happen to think the questions are poor ones, or at least poorly phrased. I'm no journalist, but if someone wanted to interview me regarding my profession or my industry, I would expect them to do some research first.

Of course, I could simply disagree. But to be honest, my toleration for bullshit only goes so far, and I'd be more inclined to simply decline than bother to answer.

Would you care to elaborate? Those questions seem pretty valid.
 
patsu said:
Yes, also in the OP (unclear whether it's follow up email or phone call ? or just David J's interpretation)

Regardless, KZ2 gifs are the best the guy could get from phrasing the questions the way he has. I suppose his 'year-to-date' comment is an indication that he's interested in the PS3's current situation after its first two years on the market. So yeah, it's definitely an industry viewpoint rather than some 'talking points for how we're going to turn it around' point of view, considering most people would say it's practically impossible to turn it around at this point.
 
JayDub said:
Would you care to elaborate? Those questions seem pretty valid.

Other than the fact that they sound like questions anyone on GAF could have half-assed in about 30 seconds? If you're going to ask me for my input on my profession, sorry, but I'm not wasting my time if you can't be bothered to structure and support your questions a bit more.

"It's been said..." = Who said? Where's the quote/s?

Indifference = give me some numbers to work with here. I'm not doing your homework.

Like I said, one man's opinion (my own), and I'm not a journalist/interviewer/critic. But if I could put myself in Jaffe's shoes for a bit, yeah, the questions would certainly rub me the wrong way as well (and not because of any perceived bias).
 
Not to disagree with you Flavius, but I was surprised that he even brought this following part up:

Do you feel Sony overvalued Blu-ray, after DVD helped the PS2 become such a huge success?

I'm not saying it takes a massive intellect to come up with that question, but it does indicate either some knowledge of the industry's history or some research was done. 'Cause honestly, that's a decent question as to the viewpoint under which Sony made some key decisions regarding the PS3.
 
Robert Ashley said:
Man, you guys sure know a lot about interviews and how they should be conducted.

All those hard hitting Q&A's you've been reading in the nerd press must be paying off!
Beware Robert Ashley,

When you look into the Abyss, the Abyss looks back into you.
 
Vinci said:
Regardless, KZ2 gifs are the best the guy could get from phrasing the questions the way he has. I suppose his 'year-to-date' comment is an indication that he's interested in the PS3's current situation after its first two years on the market. So yeah, it's definitely an industry viewpoint rather than some 'talking points for how we're going to turn it around' point of view, considering most people would say it's practically impossible to turn it around at this point.

... or walk away like what David J. did (well, he published the Email too. Heh, negativity begets negativity).

What's left is quite possibly the negative framework and whatever other sources the writer could get his hands on.
 
patsu said:
... or walk away like what David J. did (well, he published the Email too. Heh).

Walking away isn't exactly what he did. He posted the email onto his blog and discussed his views of it, then got into a forum debate with people regarding the justification of some of the questions, thereby giving some quotes on the very questions he felt were so unjust. Walking away would've been ignoring the email completely and not bringing it up anywhere for discussion. People quote blogs all the time now; it's not like the writer couldn't come here, see some of the things Jaffe said, and use those for his piece.

What's left is quite possibly the empty negative framework and whatever other sources the writer could get his hands on.

Doesn't matter: The guy's wanting to write the PS3's memorial; it's not going to change just because Jaffe didn't want to play ball with him directly.
 
Whatever the dude's intent was it's pretty easy to see he got some results.

Course if he actually sat down and read through this thread his next article will probably be more about the depressing state of humanity instead of the depressing state of the PS3.
 
Flavius said:
Other than the fact that they sound like questions anyone on GAF could have half-assed in about 30 seconds? If you're going to ask me for my input on my profession, sorry, but I'm not wasting my time if you can't be bothered to structure and support your questions a bit more.

"It's been said..." = Who said? Where's the quote/s?

Indifference = give me some numbers to work with here. I'm not doing your homework.

Like I said, one man's opinion (my own), and I'm not a journalist/interviewer/critic. But if I could put myself in Jaffe's shoes for a bit, yeah, the questions would certainly rub me the wrong way as well (and not because of any perceived bias).

I dont have experience in conducting interviews neither, but I've been interviewed for my company a couple of times. Questions/emails like that are the norm. Its more likely they will ask a specific question and change the question when they post the article.

To the "indifferent about blu-ray" question, it is pretty easy to answer: Sales and attach rate speak for themselves.

Really, I don't give interviewers a hard time (and I dont understand others when they do) for phrasing something wrong, its the content of their question that matters. Its better to just ignore some poorly phrased question and jump into the meat of it (the question).
 
Vinci said:
Walking away isn't exactly what he did. He posted the email onto his blog and discussed his views of it, then got into a forum debate with people regarding the justification of some of the questions, thereby giving some quotes on the very questions he felt were so unjust. Walking away would've been ignoring the email completely and not bringing it up anywhere for discussion. People quote blogs all the time now; it's not like the writer couldn't come here, see some of the things Jaffe said, and use those for his piece.

Not to the questions though. It sidetracked into a topic about journalism and fanboys. Things people say in forum posts will usually need to be interpreted in the context of the thread anyway.

Doesn't matter: The guy's wanting to write the PS3's memorial; it's not going to change just because Jaffe didn't want to play ball with him directly.

He'd not have the perspectives from some developers in-the-know if they perceived the article as "written". We'll have to see what the writer does with his negative framework.

Look at NPR shows, the balancing of different perspectives is important and informative for an objective coverage. But if he's after slants, then it's not so critical.
 
patsu said:
Not to the questions though.

He responded to people suggesting the PS3 was a failure, something the email author in question obviously wanted some discussion on. He stated that the PS3 will never catch the Wii and that he doesn't care if it ends up in 3rd place or not. Yes, these are being taken outside of context - but they're still things he said.

It sidetracked into a topic about journalism and fanboys. Things people say in forum posts will usually need to be interpreted in the context of the thread anyway.

Of course, but not if you're a reporter.
 
If the writer is after drama, then by all means. Quoting out of context is a common trick. In a regular interaction, things people said are more carefully qualified. Like I said, I'll reserve judgement until I see the article. But I now know how part of the "research" is done.
 
patsu said:
If the writer is after drama, then by all means. Quoting out of context is a common trick. In a regular interaction, things people said are more carefully qualified. Like I said, I'll reserve judgement until I see the article. But I now know how part of the "research" is done.

Drama sells, man. If you think this guy was after an objective back-and-forth when he contacted David Jaffe with these questions, I think you're expecting too much out of the guy. :lol
 
Vinci said:
Drama sells, man. If you think this guy was after an objective back-and-forth when he contacted David Jaffe with these questions, I think you're expecting too much out of the guy. :lol

Then the folks may be correct to say his questions are intentionally biased. And no attempt is made to hide it. This is "just" a drama piece according to you.

I'll reserve my judgement until I see the article.
 
nib95 said:
Why does it have to be slanted either way, read like something Fox would cook up, or something you'd find in a gossip mag? That certainly is not good journalism, however you try and spin it.
Being critical/asking the hard questions = journalism

Simply summarizing the events of NPD and a basic understanding of Sony's plan is not enough to get a (good) story.
 
Jaffe:"Is this biased journalism? Or is it just me?"
It's just you. "Bias" means having a pre-determined position. While the person asking questions clearly is taking a negative stance going into the interview, that does not mean their stance was pre-determined. If they did any research at all on the PlayStation 3 before trying to interview, they'd be likely to take a negative stance.

Simply put, it's not a requirement to give all views equal weighting. Being unbiased is giving the most weight to the view with the greatest evidence behind it. Being unbiased is not the same thing as never forming conclusions.
 
patsu said:
Then the folks may be correct to say his questions are intentionally biased. And no attempt is made to hide it. This is "just" a drama piece according to you.

I'll reserve my judgement until I see the article.

Drama doesn't imply bias, nor does it suggest a lack of objectivity. Drama is drama. My point is that he sent questions with a negative slant towards the PS3 to David Jaffe, someone known for having very strong opinions.

I think he anticipated drama or at least thought it was highly possible.
 
Slavik81 said:
It's just you. "Bias" means having a pre-determined position. While the person asking questions clearly is taking a negative stance going into the interview, that does not mean their stance was pre-determined.

It seems pretty clear that their stance was pre-determined:
It's been said that Ken Kutaragi and Howard Stinger dictated what technology the PS3 should include instead of doing proper research to what the consumer wanted while paying little mind to price. As a development partner, did you feel that was the case? Why/why not?

It seems that releasing a feature-rich console for $600, now $400, was a crippling move for Sony, especially given the recent economic downturn. Would you agree? Why/why not?

<snip>

Consumers appear indifferent to Blu-ray technology. Do you feel Sony overvalued Blu-ray, after DVD helped the PS2 become such a huge success?

It seems the PS3 has been cobbled together since its release: feature-cutting to help cut costs, patched with controller rumble, patched with Home, patched with trophy achievements -- like the console never had a specific plan. During your tenure, did you feel the powers that be at Sony had a grip on what exactly would make the PS3 a success? Why/why not?

All of those questions could have been reworded to not include those assertions and would have been much less biased as a result.
 
patsu said:
Doesn't justify his means. May not help him succeed.

How did Dean Takahashi fish for details ? What about N'Gai Croal ? Is MSNBC "lesser" than Mercury News or Newsweek ?

Does it matter?

Asking a question David Jaffe doesn't want to answer, doesn't mean the question can't be asked, which is what the apologicus maximus sony defense bots are arguing.

The issue of bias is subjective and this mystery journalist is still a mystery so I can't call bias based on the claim of Mr. Jaffe who obviously takes the position of bias as he is the target of those questions. Politicians do this all the time when faced with difficult questions or simply questions with a negative tone (as is the same with this case), some people here somehow lap the Jeffe faux outrage up like its gold. Talk about towing the 'party' line.
 
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Oni Jazar said:
Sad to hear some people think this is acceptable questioning.
I think it's more sad to see that Jaffe might not actually answer the questions in a way to correct or attack the perceived framing. I mean, is he not "the fucking man" or what? Did he not start a thread using this email (for all to see) with the intention of addressing his issues with the questions? Some of you guys act like he's a five year old who can't answer this shit, yet he's more than happy to slap down forum posters who are easily more combative toward him than anything in the email.
 
MightyHedgehog said:
I think it's more sad to see that Jaffe might not actually answer the questions in a way to correct or attack the perceived framing. I mean, is he not "the fucking man" or what? Did he not start a thread using this email (for all to see) with the intention of addressing his issues with the questions? Some of you guys act like he's a five year old who can't answer this shit, yet he's more than happy to slap down posters on forum who are easily more combative toward him than anything in the email.

They are loaded questions. Just because you're "the fucking man" doesn't mean you shit where you eat. Any answers given will be sensationalist BS, "Jaffe, hates Sony here's why..."
 
Simple response to all the questions:

"The public does not know what is possible, but we do. So instead of doing a lot of market research, ... [we] try to create a market for it... with the public. I do not believe that any amount of market research could have told us that [our products] would be successful".
~ Akio Morita, Co-Founder, Sony. 1987.
 
Oni Jazar said:
They are loaded questions. Just because you're "the fucking man" doesn't mean you shit where you eat. Any answers given will be headlines, "Jaffe, hates Sony here's why..."
And, yet, he can answer these questions in a way that completely diffuses or ignores the loaded element. PR people do it all the time. I guess he doesn't want to do that for whatever reason.
 
Stumpokapow said:
Simple response to all the questions:

"The public does not know what is possible, but we do. So instead of doing a lot of market research, ... [we] try to create a market for it... with the public. I do not believe that any amount of market research could have told us that [our products] would be successful".
~ Akio Morita, Co-Founder, Sony. 1987.

That's a great quote, hadn't heard it up until now. It's a shame the people at Sony seem to have forgotten it when designing and marketing the PS3 though. I'm not being sarcastic, I really think it's a shame :/.
 
MightyHedgehog said:
And, yet, he can answer these questions in a way that completely diffuses or ignores the loaded element. PR people do it all the time. I guess he doesn't want to do that for whatever reason.

There's always a way to deal with these things but that doesn't mean it's worth the effort
 
Zoe said:
It seems pretty clear that their stance was pre-determined:
All of those questions could have been reworded to not include those assertions and would have been much less biased as a result.

It's been said that Ken Kutaragi and Howard Stinger dictated what technology the PS3 should include instead of doing proper research to what the consumer wanted while paying little mind to price. As a development partner, did you feel that was the case? Why/why not?
That's the part where Jaffe says "No, I don't think that was the case, because..."
Despite the pointedness of the question, I think it has a valid backing. To me, the design of the PS3 seems to be that Ken Kutaragi lost sight of design goals, like affordability, in a quest to make the PS3 the greatest console of all time.

I'd agree that question should probably be rephrased. But is it biased? No. The framework he's given to answer the question in gives him plenty of scope to say just about anything on the subject, including refuting the conclusions that lead to the question.

It seems that releasing a feature-rich console for $600, now $400, was a crippling move for Sony, especially given the recent economic downturn. Would you agree? Why/why not?
Does anyone think that "599 US Dollars" was NOT a crippling move for Sony? And that $400 is not a problem for them, especially given the recent economic downturn? I would hope that Jaffee agrees with this. But if not, he could explain why and give an alternative explanation for the PlayStation 3's poor sales.

Consumers appear indifferent to Blu-ray technology. Do you feel Sony overvalued Blu-ray, after DVD helped the PS2 become such a huge success?
This is a good question! You might question whether consumers are indifferent to Blu-ray or not, but the inclusion of Blu-ray is clearly not driving PS3 sales to new heights.

Personally, I'd probably reply that, no, Sony's inclusion of Blu-ray was probably driven more by a desire to grow the Blu-ray install base and defeat HD DVD than by a belief that it would drive PS3 sales.

It seems the PS3 has been cobbled together since its release: feature-cutting to help cut costs, patched with controller rumble, patched with Home, patched with trophy achievements -- like the console never had a specific plan. During your tenure, did you feel the powers that be at Sony had a grip on what exactly would make the PS3 a success? Why/why not?
Another good question. Did Sony have a plan for what would make the PS3 a success? From where I'm sitting, it looks like they lost sight of their design goals. They were overly ambitious, wanting to make the greatest console ever, but the design proved to be very expensive.

Although, I doubt the feature additions are actually a symptom of that. To me, that sounds more like that they launched before they were ready. Perhaps because their hand was forced by the Xbox 360.

-----------------------------------------------------------------------------------------------------------------
They're valid questions. As I stated before, the person clearly has knowledge of the subject going into the interview and is asking for Jaffee to back-up or refute the conclusions he's come to based on that knowledge. None of these questions are 'Do you still beat your wife'. They all give Jaffee the opportunity to disagree with the interviewer's conclusions.

An interview like that would be perfectly acceptable for a piece that tries to determine why the PlayStation 3 has done so poorly compared to other systems presently on the market and in comparison to the PlayStation 1 and 2.

"From my research, this is what I think, but you're an expert. Do you agree or disagree and why or why not?" is not biased journalism.
 
Oni Jazar said:
There's always a way to deal with these things but that doesn't mean it's worth the effort
Well, certainly, he found it worth his time to come and address the subject at length (even while at work) on this forum...so, I'm guessing that it is worth some effort on his part. I can understand not wanting to have something come out sounding wrong or parsed for maximum (unintentional) negativity toward Sony or his platform of choice, but there's easily more gold to mine from his GAF activity than probably anything he could have given out in response to that email's questions...
 
MightyHedgehog said:
Well, certainly, he found it worth his time to come and address the subject at length (even while at work) on this forum...so, I'm guessing that it is worth some effort on his part. I can understand not wanting to have something come out sounding wrong or parsed for maximum (unintentional) negativity toward Sony or his platform of choice, but there's easily more gold to mine from his GAF activity than probably anything he could have given out in response to that email's questions...

Right and what's more enjoyable/worthwhile? Throwing up a shitstorm making Robert Ashley put up stupid pics or responding to a guy in a way that it will most likely never be used? Given the 1150 replies already makes it seem like his decided actions caused the largest effect.
 
Oni Jazar said:
Right and what's more enjoyable/worthwhile? Throwing up a shitstorm making Robert Ashley put up stupid pics or responding to a guy in a way that it will most likely never be used? Given the 1150 replies already makes it seem like his decided actions caused the largest effect.
Oh, there's certainly entertainment value in this thread. My initial point was the attitude of some posters and their seemingly overprotective coddling of him. I just expected some direct responses to the questions asked of him. But, I suppose, there are answers to be gleaned from him even in the absence of actual answers to the questions posed.
 
TheJollyCorner said:
damn... some of you must have loved the Merry-Go-Round when you were kids.

@_@

Seriously even being argued about at this point? The lengths some people will go to in order to prove some random stranger wrong on the internet never ceases to amaze me. Neither does the lengths some people will go to to argue a point when they are obviously wrong/misguided/in absolutely no position to define.
 
Kilrogg said:
That's a great quote, hadn't heard it up until now. It's a shame the people at Sony seem to have forgotten it when designing and marketing the PS3 though. I'm not being sarcastic, I really think it's a shame :/.

They didn't forget: The guy died, sadly.

Akio Morita suffered a stroke in 1993, during a game of tennis. Finally, on Oct 3, 1999, Akio Morita died of pneumonia at the age of 78.
 
JayDub said:
I dont have experience in conducting interviews neither, but I've been interviewed for my company a couple of times. Questions/emails like that are the norm. Its more likely they will ask a specific question and change the question when they post the article.

To the "indifferent about blu-ray" question, it is pretty easy to answer: Sales and attach rate speak for themselves.

Really, I don't give interviewers a hard time (and I dont understand others when they do) for phrasing something wrong, its the content of their question that matters. Its better to just ignore some poorly phrased question and jump into the meat of it (the question).

For what it's worth, I don't think we're disagreeing here so much as having different takes. Me? I see a bunch of rather silly questions that have been asked and answered god knows how many times. Instead of the "how awesome is awesome?" meme, it becomes "how shitty is shit?"

Just in case I wasn't the clear the first time, however, I think the accusations of bias are absolutely inappropriate on Jaffe's part (and as I said, based on his comments here, it seems he's backed off from that quite a bit).
 
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