the npd report is out
press release:
NPD: Home textiles grew 2% in 2014
Port Washington, N..Y – Consumers spent $21.6 billion on home textiles last year, a 2% increase over 2013, according to a new report from NPD Group.
Spending on bath towels/bath sheets showed the strongest growth, up 14% year-over-year. Other areas of strength were bed covers (up 12%) and table linens (up 9%).
Consumers cut their spending on kitchen textiles, according to the report, and bedding ensembles were flat for the year.
“Inspiration, innovation, and simplification influenced consumers and product performance throughout the home in 2014,” said Debra Mednick , executive director and home industry analyst, The NPD Group. “Following a year of aspirational motivation in 2013, which came on the heels of challenging economic times, consumers have adjusted their attitude to a less emotional, more practical one when it comes to equipping and furnishing their homes – looking to products that deliver on a new look or feel, or a new approach to performing everyday tasks.”
The report found consumers spent $20.0 billion on small appliances, up 1%, and $5.5 billion on non-electric housewares, down 1%.
that yoy table linen growth though
